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A question for a psychologist: what is coaching and is it really so good? Coaching – What is it in simple terms?


Who is a coach – in simple words and what is the meaning of a coach’s activity

Another newfangled word that came from the bourgeois world. And many people say that nowhere without a coach:

  • if you want to succeed, you need a coach;
  • if you want to build a business, you need a coach;
  • if you want to achieve results in sports, you need a coach;

Yes, wherever you go, everywhere you need a coach, I don’t even know how people used to get results, except with the help of Old Man Hotabych.

By the way, maybe this was the prototype of the first coach?

So, who is this very coach, without whom you cannot do without in the current world.

Coach is a slang expression. The literal translation from English “coach” – a carriage, a carriage, a cart, and for the first time this is how students called their tutors who helped them in their studies. The sacred meaning is that a coach, like a crew and a tutor, helps his clients move from one point to another. So this word came into use in the West, and only later took root in our country.

That is, in simple words, without any pretentious expressions about special conditions and other crap – a coach is a person who helps faster, more comfortable and easier to achieve any results than if you did it all alone.


I will clarify if you wish, and without this no coach will help, you can achieve it yourself, but with the help of a coach you will do it easier, easier and faster.

But, desire is primary. The point of a coach is to help you achieve this result, and you do all the work yourself.

My definition of how a coach works

Even as a child, I noticed one feature, when a person does not know something and you tell him, the likelihood that he will do it directly depends on how much this person trusts you as an expert. But on the other hand, even if he does not see you as an expert and with your help he finds a solution himself, the probability of implementing this solution is about 100%.

What is a coach?

The term “coach” still remains in Russia an unfamiliar overseas word, shrouded, of course, by many myths.

Despite the low popularity of the term, the profession itself is becoming in demand, relevant and one of the most actively developing.

It is important to understand that a coach is not a “god” who solves all problems. This is the person who guides you in your search for these solutions.

Who is he after all, is this coach a coach, an ordinary mentor, or who else?

Coach working methods.

The dialogue between a coach and a client is a tangle of all possible disciplines related to human psychology, understanding of his behavior and thinking. A professional coach should help a person, absolutely in no way interfering in his decision-making. And this is really difficult, because the client regularly tries to do something stupid and ruin everything. Figuratively, the work of a coach can be compared to a magic suitcase, in which there is any object from a screwdriver to a laser sword, but the coach cannot use them.

He has the right only to offer the tool, in the hope that this device will be used for its intended purpose. In the process of dialogue, the coach needs to arrange communication in such a way that the person answers his questions on his own. But if, nevertheless, the client stumbles, then the coach must “pick up” him, not letting him fall.

An important task of the coach is to regularly remove the ward from the “comfort zone”. A magical “kick” that makes you think and do something. The skill is to “kick” tangibly, but avoid “heavy bodily” ones. After all, you can transfer a person, discouraging him from further development. And this is a complete failure for the coach, since his task is precisely progress.

Coaching on a par

As you already understood, when the coach seems to be on a par, but he knows how to look at the situation from a bird’s eye view, so to speak, and helps you find the right decisions.

The coach chooses the option of working with you, depending on your individual qualities.

How does coaching work?

It’s very simple – coaching consists of four main activities, which in turn can be broken down into smaller ones:

  1. Reality – where and / or in what situation you are now, in other words – point A;
  2. Goal – where you want to be after a certain period of time – point B;
  3. Finding the necessary actions and solutions, as well as what may hinder or delay;
  4. Where to start – what needs to be done first to move from point A, as a rule, this action needs to be done within 48 hours after the session, but this depends on the coach and his methodology.

Coach session

For coaching, you attend a series of coaching sessions. How much depends on the coach’s methods and your agreement with him.

There are two options.

The first one is coaching until a certain result is obtained within a certain period or without a period. In this case, the cost is negotiated for the entire coaching at once. Payment can be either in full or in part.

The second is timing coaching. In this case, the payment is either per session or monthly.

As a rule, the session lasts from 30 minutes to 1.5 hours, but sometimes I can extend the session time until we get the result planned for the session. Yes, it also happens.

How do I find a coach?

Since coaches do not sit in state institutions, being perceived by the official doctrine as charlatans, no one controls their work. Finding a professional is difficult, but real. Especially during the development of the Internet. The global community of social media users has already turned into a mass media. It responds much faster to all fashion trends, helping to spread the news. Coaches, about whom thousands of users write, recommending or, conversely, criticizing their work, are no exception. So, their feedback can become one of the most important guidelines in finding a coach.

The second indicator is international certificates. One of the world’s most renowned coaching centers is the International Coaching Federation (ICF). The named organization is engaged in training coaching, as well as its development and popularization. A person who has been trained in this structure and received the necessary documents can be considered a competent coach.

Why try to be a coach?

The profession of a coach, like any other, has both advantages and disadvantages.

You can’t think that coaching is easy, and all the coaches are shoveling money, doing nothing at the same time.

With such convictions, you definitely shouldn’t be thinking about how to become a coach, because you will not achieve anything worthwhile.

Benefits of being a coach:

  1. You will not die of boredom and routine, because this is a really interesting profession.
  2. You will be able to make good money when you form a client base (for this you must have at least 5 clients per year).
  3. You will constantly meet new interesting people at trainings.
  4. A coach not only teaches, but also constantly learns himself, by the way, every decent coach must have his own coach.
  5. You will be able to apply the knowledge that you pass to people in trainings in your daily life.

Disadvantages of being a coach:

  1. Difficulties with the formation of a client base.
  2. Fatigue from constant contact with people.
  3. Experiencing other people’s problems, from which it is difficult to distance yourself.

Can coaching do any good at all? If so, what qualities can you develop with it?

We can conditionally distinguish between environmentally friendly and non-environmentally friendly coaching.

In the first case, the coach develops the strengths of the person and helps him to realize himself.

But there is also non-ecological harmful coaching that aims to cultivate negative narcissistic sides of the personality. This is the development of the ego, narcissism under the sauce “I can do anything.” This approach does not allow a person to explore, understand himself and rely on himself in the future and draw strength from this (“I understand myself, accept, I can build relationships and draw strength from this”), but only makes me close my eyes to my problems, shortcomings, flaws, on other people, limitations that exist in reality.

Yes, even in this case, you can pump up a person with a resource so that he first runs and achieves something, but then he will inevitably collapse in exhaustion, because initially there was no real support and resource there. There was only an intention to “inspire”, but not to give real instruments. Such coaching is not able to help a person understand where he really has a problem, which in the future may come back to him. If a person comes up with some kind of image (“I’m cool”), it will not work in the end, because this is far from reality, he cannot really rely on it. You cannot rely on an invented support.

What builds the phenomenon of one of the most famous coaches in the world, Tony Robbinson?

First of all, on charisma – it is thanks to this quality that a person can lead others. Largely due to this, the audience idealizes the image of the speaker, he is perceived as a bearer of some unique knowledge. His trainings are based on the fact that he, supposedly, can give you a miracle tool that will solve all, all your problems. At the same time, any psychotherapist will tell you with confidence that there is not a single universal method with the functions of a magic wand.

What is the main danger of unsustainable coaching?

A huge problem arises when coaches compete with doctors and psychotherapists. When they not only do not cooperate with them, but even set the patient up against receiving real help from a professional specialist. It can cost a person his life.

In my practice, I often came across patients who were taught by coaches that drugs are harmful, dangerous, and addiction can arise from them. Also, among coaches, the argument is quite common that psychotherapists put patients on themselves, forcing them to turn to them for life.

This may sound too harsh, but in my opinion it can be compared to when a homeopath claims to cure a patient with cancer.

How to choose a coach

You probably already understood that a competent coach, and you don’t need another one, never gives recommendations on how to act in this or another situation. On the contrary, he will ask you such a “bunch” of questions until you yourself find a solution. While this may not always be a lot, sometimes two or three questions are enough.

The most important thing when choosing a coach is his personal qualities and abilities, not certificates.

It can be:

  • openness to new people;
  • sociability;
  • charisma;
  • patience;
  • the ability to listen and hear the interlocutor;
  • savvy;
  • readiness to learn and master new knowledge.

Does a coach have to be a successful person?

– ideally – yes, only because the concept of success is different for everyone.

Unfortunately, even if the coach has certificates and the necessary skills, it is not a fact that he will help you. You may just not fit each other. Therefore, there is only a practical way.

As a rule, most coaches conduct orientation sessions for free or at a fairly low cost.

Once you’ve decided what area you need a coach in, sign up and have a session with him. During the session, you will understand whether a coach is right for you or not.

Unfortunately, there is no other way.

And one more feature, in order for the coach to help you, three conditions must be met:

  1. Your desire – it should be, if the coach will weaken, but the primary desire should be;
  2. Respect for the coach – If you do not respect and recognize the authority of the coach, nothing will work. You know, some coaches call themselves by their first name and patronymic just to be more respected.
  3. Trust – should be unlimited, if you have even a drop of mistrust, then time and money for smark. Ask questions, clarify, but trust should be 103%.

How coaching differs from conventional training

Coaching is often confused with mentoring or even banal tutoring. But these are all different services, and here’s the difference:

  • The tutor offers a specific set of knowledge and skills, gives them out immediately. Maximum feedback – students regularly complete assignments, the teacher constantly checks them.
  • Mentoring is a relationship in which one person helps another learn a skill. There may not be a specific goal. Mentoring is “becoming a programmer”, not “teaching how to make a calculator for a website”.
  • Coaching offers a mixture of the two previous formats. So, a coach transfers knowledge and can “lead” a person along a difficult path. The purpose of such communication, although global, is measurable. Not “to become a successful person,” but “to open a business and provide jobs for at least 100 people.” Not just “understand proteins, fats and carbohydrates,” but “switch to a healthy diet.”

There is one more feature that is worth understanding if you plan to figure out how to become a coach-trainer – this type of training and support does not imply the transfer of ready-made knowledge. Compare:

Regular training. The teacher says: Coach practices. The coach acts like this:
To grow your business, you first need to find large wholesale suppliers, and then increase your sales market at the expense of other cities. During the session, he asks the businessman how he can reduce the cost of the product. What are the ways? When the client himself, by the method of reasoning, comes to the idea of ​​finding wholesalers and building a warehouse, the coach asks the following question – what will someone famous from the client’s business do to urgently sell a lot of goods? The task is a lot – to push the client to the right decision, but not to offer a ready-made plan.

As you figure out how to become a business coach, remember that the very name of this profession comes from sports. English trainer Timothy Golvey conducted an experiment and found out that an athlete achieves better results if he does not just point out mistakes, but carefully draw to the desired conclusion. Make it so that the person himself understands what he is doing wrong.

Is coaching always in opposition to psychotherapy?

It is wrong to say that all coaches are doing bad work. This is not true. Coaches give advice to a person. But it is important to understand that the idea of ​​psychotherapy is precisely to teach a person to independently solve their problems, not focusing on the opinion of third parties. In the face of a coach, a person gets a “talking head” that teaches him about life.

Method of questions

The main technique of coaching is as follows: with the help of the right questions, stimulate the mental activity of the client. Finding answers to the questions suggested by the coach allows you to solve several problems:

  • to concretize the main problem of the client;
  • help him realize the primary task;
  • find out what hinders its solution;
  • to reveal the inner potential of the client;
  • stimulate him to search for an independent solution.

The questioning method is not new. It was also used by the ancient philosopher Socrates, who believed that correctly asked questions would help to find a solution to even a very confusing problem.

This method includes the coaching technique GROW, developed by the founder of business coaching, Sir John Whitman. It includes four groups of questions.

  1. The G oal (goal) – what purpose the client wants to achieve.
  2. R eality – what is really happening.
  3. O ptions (options) – opportunities or options for getting out of the situation.
  4. W ill (intentions) – what needs to be done first.

Based on the method of questions, a communication between a coach and a client is built, which is called a coach session.

Does coaching use prohibited psychological techniques in its work?

These are mainly elements of hypnosis and NLP (neurolinguistic programming) techniques. That is, the introduction into a state of altered consciousness plus the techniques of mental manipulation. Formally, they are not prohibited, but you must understand that your consciousness is being manipulated. Coaches often use these tools.

In Russia, unfortunately, we still have the problem of insufficient control not only over coaching, but also over psychotherapy, despite the fact that there are institutions that certify psychotherapists. As a result, we have a big gap in control over what people do on the ground.

Features of coaching in our country

Coaching is believed to have originated in 1974, when Timothy Golvey published his book Tennis As An Inner Game, so this theory is not new, and many people in the US and Europe are now using coaches.

In our country, the attitude towards coaches, as well as towards psychologists, is rather ambiguous. Many people believe that they do not need the help of such specialists, and the purpose of all these consultations is to make money from simpletons. There will be no result anyway and will probably get worse after the brainwashing.

The situation with psychologists is gradually changing, more and more people admit that they have psychological problems and seek to solve them. Perhaps coaching will soon become more popular.

Basic principles of coaching

As mentioned earlier, any cluching is built in such a way that any person begins to believe that he can do anything, and begins to do everything to realize what he wants. And in order to achieve such a result, any coach-consultant is guided in his work by the following basic principles:

The principle of well-being or “everyone is fine”

This is the most important principle that teaches you not to hang labels and not make diagnoses. That is, all people who have turned to a coach are healthy and not broken. They just lost themselves a little at some point in their lives, and now they want to find the right way out of this situation.

All people have everything they need to achieve what they want.

It is necessary to force a person to remove from himself all unnecessary beliefs about his own competence in this or that issue. Each person has enough strength and resources to achieve what he wants.

A person will always make the best choice of all

This principle makes it possible for a person to make his decisions and their consequences, whatever they may be. That is, a person develops an understanding that he always acted as it was necessary at the moment when the decision was made. A person does not have to suffer from doubts about the correctness of his own actions.

Positive intentions

That is, all actions and deeds of a person are aimed at achieving a positive result for themselves. And, if suddenly this was not achieved, then the method of achieving them was not chosen correctly.

Change is inevitable

This principle makes a person accept any changes in his life, they are bad or, on the contrary, good. It is simply unchanging, and it simply cannot be otherwise. Except that any change tomorrow depends on what the person did today.

Something like that. By applying these principles, the coach achieves the following goals set for him:

  • understands which stereotypes and beliefs are wrong;
  • makes a person look at the situation from everything from the other side;
  • abandon standard solutions that do not bring results;
  • analyze beliefs, and abandon those that interfere with moving forward;
  • create motivation for change.

And all these actions will be performed not by the coach, but by the person himself!

Is a session with a coach similar to an appointment with a psychotherapist?

Coaching is far from psychotherapy, which deals with psycho-emotional problems that maladjust a person and interfere with a full life. Psychotherapists work according to certain protocols that have undergone clinical research in the world. For example, there are standards for the treatment of anxiety disorders, the aftermath of trauma, and so on. These methods have undergone research in medical centers in the same way that a drug passes the levels of clinical trials before being applied universally.

Unlike coaching, there is nothing in psychotherapy that is related to the specialist’s fantasy or intuition. This is a highly structured approach that has proven to be relevant. This is a therapy with clear rules.

What is behind the phrase “personal growth training”?

These are certain programs in the process of which people are trained certain social skills.

In the industry of mass training, two areas are in vogue today: personal growth trainings and business trainings of the “how to make more money” type.

Different target audiences are fashionable today. Trainings of the “business youth” format are popular among young people. They teach you how to become a successful entrepreneur. It is fashionable for women to go to public consultations with coaches on various energy practices. In the business sphere, the development of emotional intelligence and the development of critical thinking are trending.

Alas, such trainings are often destructive and more like sects. They can provoke depression and lead to suicidal thoughts.

The problem is that many people think they have communication problems. And when we start to figure it out, it turns out that they have a serious deep depression. Before engaging in trainings, get the advice of a professional psychologist!

Difference from other types of consulting

There are several areas of consulting that can be confused with coaching:

  1. Working with a psychologist. The specialist has a corresponding diploma, and communication with him is mainly aimed at solving psychological problems: fears, phobias, difficulties in communicating with loved ones.
  2. Working with a coach. The simplest example is related to sports. The coach has the necessary knowledge in a certain area and clearly gives instructions on what to do and how to do it correctly, and schedules a training and nutrition program. A business coach or a personal growth coach does roughly the same thing.
  3. Working with a mentor. A mentor is someone who has already achieved high results in a certain activity and helps a beginner to go the same way, advises him, sets a personal example.

In fact, coaching is different from these types of counseling, although it uses some of the tools from the same psychology. A coach, unlike a psychologist, does not solve problems and does not work with the past, but helps to achieve goals in the future. Unlike a coach, he does not schedule the program, does not give advice and does not indicate what to do.

How to become a coach from scratch, where and how to study – necessary professions, courses, trainings, self-education

So far, the country does not teach coaches at universities. But a psychological education or a “managerial” diploma becomes a good basis for mastering the profession.

However, there are modern private schools in which they prepare people for this work in a few months.

In addition, experts recommend that every novice coach, at the very beginning of his dizzying career, use the services of a professional coach with solid experience in order to feel the nuances of his work and achieve the desired success himself, at the same time studying how this scheme and this specialist work.

Develop professional coach skills

There are a few key skills that you should definitely develop.

Skill How to develop
Listening skills – a good coach hears more than what the client is saying. He understands what his ward means, reads body language and facial expressions. Feels when the client becomes a little isolated and tries to hide something – not so much from the coach, but from himself. Listen more. Get in the habit of talking to at least one person every day for an hour. It can be your friends, acquaintances, relatives – it doesn’t matter. Practice listening.
Ability to ask questions. There are no universal techniques in coaching. It is important to understand what the client is saying and ask the right question in time. Chat even more. Your task is to ask open-ended questions that cannot be answered “yes” or “no”. Start simple – find out how your friends are doing. Try to keep as few “yes, okay” answers as possible.
Ability not to transfer. Aspiring coaches often forget that their main goal is to ask questions. They listen to the client and offer a solution to the problem. Every time you want to share your opinion on a problem, hold back. Think about what is the best question to ask so that the interlocutor himself comes to the conclusion you need.

Study the methodology of work

It takes a lot of practice to become a professional coaching. You will need the skills of mentoring, rhetoric, psychology. See how a coach works:

  • You need to listen to the client. Most often, they will come to you with a problem. Sometimes the client will say that he understands what the problem is and needs a plan for a solution.
  • The coach at this point will not accept the client’s logic as the only correct one. He will ask why the client considers this a problem in principle.
  • The coach’s job is not to solve the client’s problems. A good specialist is hired for the sake of a fresh look at the situation, an unexpected approach, the ability to ignore emotions and ask the right questions.

The coach will tell you what his client is afraid of, what he really wants. It can cause the need to act, learn, solve pressing problems.

Unfortunately, the peculiarity of the profession is that many clients, even after successfully resolving the situation, consider contacting a specialist useless – after all, he “just asked questions, and I solved the problem on my own

What education does it take to become a coach?

Gone are the irrevocable past (and thank God!) Those times when every shkolota could become a coach and even make money on gullible people by conducting trainings.

Today, without higher education, it is difficult to build a client base and prove that you are a coach.

It is also a good idea to gain experience in the field of:

  • psychology;
  • business;
  • management;
  • social problems;
  • politicians;
  • management;
  • education;
  • jurisprudence;
  • medicine and other industries useful in coaching.

Promotes customer confidence in your person and education in the field of coaching.

You can become a coach with a diploma by graduating from:

  1. Academy of Coaching Excellence (Kiev).
  2. Club of professional coaches of Ukraine (conducts training online).
  3. International Coaching Center (Moscow and major cities of Russia).
  4. International Ericksonian University of Coaching (Moscow, Kiev and other large cities of the CIS countries), etc.

How to look for clients to become a coach?

Let’s say you have a higher education, work experience in the field in which you are going to conduct trainings, and a diploma of graduation from the school of coaches.

Look for clients in order to be able to earn money as a coach.

If you are a coach, it will be easier to find new clients if:

  1. Use a variety of advertising methods, from flyers to television commercials.
  2. Be active in social networks.
  3. Create your own website with high traffic.
  4. Blog.
  5. Offer trial trainings at a substantial discount.
  6. Asking clients that they were satisfied with your training, recommending you to others who are eager to gain knowledge at the training.
  7. Distribute your press release.
  8. Send information about your services and achievements as a coach using traditional and / or e-mail, etc.


We figured out who a coach is and what he does, what questions you can ask him, how to find a good specialist and how to become one yourself.

Sources used and useful links on the topic: stat-kouchem-s-nulya-gde-uchitsya.html https: // kak-stat-professionalnyim-kouchem-i-pomogat-lyudyam / -kto-i-chem-zanimaetsya.html

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