Slow beauty: 7 facts about the trend that suggests slowing down, not chasing beauty
“Slow beauty" is a beauty concept that has become relevant thanks to the pandemic. She made us think that the causes of wrinkles and skin problems are much deeper than it seems at first glance.
Slow beauty is a phenomenon that took more than one year to "shoot". Where did it come from and why is it relevant now?
Slow beauty was invented in 2012
The term itself appeared back in 2012 thanks to Shel Pink. The writer and founder of the SpaRitual brand has released the book Daily Rituals and Recipes for Conscious Beauty, in which she formulated the concept of slow beauty. Its essence is in maintaining a measured lifestyle for the sake of preserving beauty.
The creator of the trend spoke out against Botox and fillers
Pink encouraged readers not to struggle with wrinkles and make-up technique mistakes. She also stated that she was against express rejuvenation procedures like “beauty injections”. She advised considering youth and harmony as a long-term investment – in order to get an impressive result in 5-10 years, you need to invest today.
“A face that is devoid of external wrinkles does not get younger because the surgeon's scalpel or injection does not get rid of “internal wrinkles” and problems that are actually the main cause of aging,” says Shel Pink. Naturally, one cannot do without a clear plan for care procedures and training.
Fashion for awareness is the reason for the popularity of slow beauty
Slow beauty originally had a lot of fans, but 2020 has turned it into a hot trend. In quarantine, many have become addicted to home skin care and healthy eating. What had never been enough time before turned out to be a very exciting activity. If Google is to be believed, searches for “face mask recipes” alone have grown by more than 700%. Add to this the relevance of environmental issues and the safety of cosmetic formulations – it becomes clear why slow beauty cannot but arouse interest. We just realized that we gave ourselves too little time due to the daily hustle and bustle.
Preference is given to natural ingredients
Vogue calls slow beauty the opposite of "implanted" beauty. The new approach is based on "achieving inner well-being" through a sustainable lifestyle, healthy nutrition and organic cosmetics. The choice of beauty products should resemble thoughtful meditation: carefully study the composition and choose the texture that will be most comfortable for you. Brands with a single “clean” concept and carefully selected ingredients come to the fore.
Minimalism is in fashion
This is not skinimism with its requirement to assemble a universal cosmetic bag from several basic products. Slow beauty involves regular care, but using only working products. This approach excludes the use of funds that do not suit you, but it is still a pity to get rid of them.
Don't Forget Stress Relief
Neuroses and emotional stress are the main factors of early aging. The concept of "slow beauty" advises to avoid problems with the nervous system by proven methods. Relaxing massage, yoga, herbal teas with a relaxation effect will help you enjoy life to the fullest.
…and regular home spa
Since the "slow beauty" cults measured self-care, baths with essential oils, salts and scented candles will not be superfluous. They will help you relax after a hard day and forget about instant messengers and social networks for at least 20 minutes.