Drunk Elephant: how a mother of many children created a favorite celebrity brand

“What if there was a brand whose creators would rely on an effective and pure formula, and not on packaging?" Tiffany Masterson, a housewife and mother of many children, once thought. This is how Drunk Elephant was born.

In fact, the Drunk Elephant brand can hardly be called young: it has been on the beauty market for more than 8 years. But the growing controversy over eco-friendly skincare products and the conscious consumption favored by celebrities have propelled the brand to the top of the beauty Olympus right now.

Why is everyone talking about Drunk Elephant? 

In America, the brand is called buzzy-skincare-brand – and it really is on everyone's lips. The legend of its appearance is as follows: a housewife and mother of four children Tiffany Masterson spent several years looking for a suitable cream. Each new one brought only disappointment – a feeling of discomfort, a rash or a greasy sheen. She decided to create her own brand, in which her husband's brother invested. $300,000 and the help of a professional chemist worked wonders.

The entire Drunk Elephant cosmetic line does not contain those components that Tiffany calls the “suspicious six”. This includes silicones, essential oils, alcohol, chemical spf filters, artificial fragrances, and sodium lauryl sulfate. Moreover, Masterson did not set a fundamental goal to create an eco-brand: she just wanted her products to be free of harmful, in her opinion, components.

Why such a funny name? One of the ingredients in most products is marula oil. Elephants eat fermented fruits and get drunk. The oil is not cheap, but it is rich in valuable unsaturated fatty acids that help the skin adapt to an aggressive external environment. And the brand is also loved for honest compositions, a high concentration of active substances and non-toxicity.

Favorite products of celebrities

Let's take a closer look at those Drunk Elephant products that celebrities have fallen in love with?

Drunk Elephant Beste No. 1 Cleansing Jelly 9 Jelly Cleanser

Khloe Kardashian and Vanessa Hudgens' favorite product is a jelly wash. It is very versatile: the tool is able to replace all stages of cleansing. Gel-jelly is suitable for removing make-up residues (including waterproof), cleansing the skin of dead cells and dust particles. Coconut surfactant creates a soft foam that does not destroy the protective lipid layer of the epidermis. 

Drunk Elephant B Hydra Hydration Gel

Drunk Elephant has a special love for gel textures – they are light, quickly absorbed and clog pores. Christina Ricci's favorite is a basic moisturizer that's perfect for oily to combination skin. The gel contains panthenol, hyaluronic acid, extracts of watermelon, pineapple and apple. It perfectly compensates for the lack of moisture and smoothes fine wrinkles that appear due to its deficiency.

Drunk Elephant Wild Marula Tangle Spray

Hair oil in a spray, which is easy to apply and dose (no effect of dirty strands!). The leave-in treatment facilitates detangling, provides thermal protection and adds shine to the hair. This is the favorite beauty product of actress Jennifer Aniston, who considers her hair care inferior without it.