Valentino Beauty: everything you need to know about the Valentino beauty line

Italian fashion house Valentino launches a beauty line. What products will be included in it and how they will differ from the means of other brands, said the developer and creative director of the brand, Pierpaolo Piccioli.

In just a few days, it will be possible to try on not only the legendary red dress from Valentino, but also red lipstick from Valentino. And not just lipstick. On May 31, the Italian fashion house releases the Valentino Beauty collection of decorative cosmetics .

“Valentino Beauty is human beauty, open to all genders, ages and cultures," Pierpaolo Piccioli, creative director and author of the Valentino beauty collection, described the line.

It will include lipstick in 50 colors, including the signature Rosso Valentino, foundation in 40 shades, eyeshadow palettes and many more eye and lash products. According to Pierpaolo, the line was designed with inclusiveness in mind, so each product can be used and layered in different ways to create a unique look. All products will be packaged in designer bottles, to which you can buy additional refills, trying different shades and textures. Pierpaolo Piccioli spoke in more detail about his vision of beauty and collection in an interview with Vogue.

As creative director, you are constantly developing the unique aesthetic of the Valentino fashion house. How will your vision and brand values ​​manifest in the beauty line?

I thought a lot about the idea of ​​launching a make-up line because I wanted to make sure that it could fit into our brand's DNA, while at the same time highlighting the individuality of each of our clients. Valentino is perfection in execution, but also uniqueness and individual approach. Therefore, when it came to developing a line of cosmetics, we used only those components that would translate our values. In particular, we have developed experimental formulas that can be combined with each other and create a unique make-up. The products themselves are designed according to our unchanging principles of impeccable component quality and craftsmanship.

You often say that fashion helps you convey special values. What are these values ​​and how does the cosmetics line show them?

Over the past seasons we have done many street castings for our shows, and the more closely I watched the girls and guys who come to rehearsals, the more I was intrigued by their personalities, their attitude towards themselves and the way they put on makeup. It might just be a tiny arrow or something more radical, but it's a true expression of who they are and how they want to be seen.

The values ​​I want to convey are inclusion, equality, empathy. And I can't think of anything better for their detection than decorative cosmetics.

In the Valentino Beauty collection, you have used many of the codes of the Valentino fashion house, in particular, infusing it with the signature red color. What inspired you to create beauty products?

First of all, I was inspired by the legacy of Valentino and past collections created by Valentino himself. Well, Rosso Valentino red is the axis of our brand, around which everything revolves, so we used it in the beauty line.

The Valentino Haute Couture show is an ideal field for experimentation, where you can create extravagant, bold and unforgettable beauty looks. The freedom that we have, of course, is related to the nature of fashion itself, and it inspires me. There are no barriers in my imagination and I have powerful tools with which I can bring my ideas to life. I aimed to provide the same tools to fulfill our clients' wildest fantasies by introducing our line of cosmetics.

You also became the author and photographer of the advertising campaign for the first collection of Valentino Beauty. What does this work convey and why is it special for you personally?

While developing the line, I knew that its presentation would be something more than just a photo. We made a bold statement to the world by showing that luxury beauty can also be inclusive. And brand codes may not be erased, but rather emphasize the uniqueness of their customers.

The advertising campaign featured 16 female models, and each of them has her own eclectic talent. Each of the 16 girls represents a "shade of Valentino", creating together a "Valentino choir".