Top 10 beauty trends for 2022
From effortless beauty to digital makeup, here are the biggest beauty trends that will dominate 2022.
In 2022, we will see a lot of bright and spectacular beauty trends: pastel and neon eye shadows, creative arrows, bold accents and plump lips covered in gloss. At the same time, the beauty world will continue to follow the principles of simplicity and sustainability. Beauty brands will offer new solutions for home care and bet on innovative formulas and packaging that do not harm the planet.
Also this year, beauty technology is expected to see a remarkable growth, from the advanced personalization of beauty products and services to the takeover of the metaverse by the makeup industry. What beauty trends the coming year has prepared for us – read in the material.
home care
Post by Celia Burton (@celiaburtonmakeup)
The self-isolation regime during the coronavirus pandemic in the spring of 2020 forced the world to abandon decorative cosmetics and take their home care to a new level. This trend will continue in 2022. We continue to rely on proper skin cleansing, mandatory toning, moisturizing, delicate exfoliation and do not forget about various beauty rituals for the face – from self-massage and peelings to masks of various effects that will give you beautiful, silky skin.
Active ingredients
Post by Pleasing (@pleasing)
For many years now, there has been a trend in which people are striving for better and more conscious self-care, studying cosmetic formulations and using more active ingredients both in their home routine and in the beautician's office. In 2022, this approach will definitely continue. Hyaluronic acid, AHA acids, niacinamide, retinol, squalane, UV filters and peptides remain the most popular beauty components that have a positive effect on the condition of the skin. Learn more about each here.
Natural beauty
Post by American Salon (@american_salon)
The trend for natural beauty is a logical continuation of the first point. The healthier and more well-groomed your skin, the less you will have to think about the need for makeup. A minimum of cosmetics on the face, a natural look and simple beauty without effort – these are the main beauty guidelines in 2022.
Colored eyeliner
Posted by EDEN FINES • עדן פינס (@edenfines)
Lovers of bold accents in makeup, do not rush to get upset: in 2022 there will be a time and a place for self-expression. Stock up on colorful liquid eyeliners and eyeliners as daring colored eyeliners, especially bright and graphic ones, will continue to blow up the beauty industry.
Glitter instead of lipstick
Post by American Salon (@american_salon)
The return of beauty trends from the 90s popularized the fashion for lip gloss again. The favorites are transparent formulas with a perfectly glossy finish and the so-called plumper glosses, which provide the effect of lip augmentation. But for a bright make-up, girls will increasingly prefer tinted glosses and moisturizing lipsticks with a balm texture, because comfort is now paramount.
Unexpected accents
Post by Celia Burton (@celiaburtonmakeup)
2022 will expand your understanding of color, shapes and textures. It will be a time of colorful eye makeup in an unusual color palette (terracotta, khaki, royal blue), a combination of matte, cream and glossy textures, as well as playful manifestations with decorative elements such as rhinestones, stickers and transfer tattoos.
pure beauty
Posted by Saie (@saiebeauty)
The task of cosmetics is to give beauty both inside and out, so more brands will develop the clean beauty philosophy, and consumers will follow it. The year 2022 will be dedicated to sustainable development principles, which will be reflected in ethical standards in the production of cosmetics and perfumes, as well as the development of innovative reusable masks and ecological packaging that can be reused and refilled with your favorite products.
Makeup in lavender tones
Posted by INBEAUT MAGAZINE (@inbeautmag)
Fashionistas started going crazy for pastel lavender makeup a few seasons ago, and the trend will definitely continue into the new year! This was to be expected, because the main color of 2022 was a lavender shade called Very Peri. According to the Pantone Institute, it represents a cheerful mood and dynamics, and also encourages bold creativity and self-expression.
male beauty
Posted by UN/DN LAQR (@undn_laqr)
Aside from bold and colorful makeup, beauty experts' predictions for 2022 definitely include the evolution of male beauty. The industry is increasingly moving away from gender stereotypes, which means that in the near future, cosmetic brands will work to expand the range of products and services for men, from manicures to home grooming. Who knows, perhaps in 2022, a few more new brands created by famous men will appear on the market of star beauty brands.
Virtual Technologies
Posted by Veronica Riera (@vrrbeauty)
The mass transition to remote control in the era of the pandemic has led people to understand that you need to monitor your image on the screen no less than in life. Augmented and virtual reality technologies have firmly established themselves in the beauty industry – decorative cosmetics brands are beginning to use the potential of the metaverse. Among them are Chanel, Gucci, Nars, Givenchy, L'Oreal. On their online resources, brands offer to test lipsticks, eye shadows, eyeliners, hair dye, and in some cases, you can try on ready-made beauty images. As practice shows, virtual fittings increase the demand for real goods.
The most current trend of the last year is the most realistic digital makeup, which is “put on" by its virtual double and “removed” in one click. This item also includes the personalization of cosmetics, as well as the boom in digital dermatology and dentistry.