Starship Troopers: Western celebrities who release their own cosmetics

Celebrities feel like family in the beauty arena: thanks to fame and an impressive army of fans, their funds fly like hot cakes. But some stars, in addition to high sales, managed to find the interest and respect of the most reputable beauty experts. About them – in our selection.

Selena Gomez

Although the singer is new to the cosmetic market, she has already managed to attract a lot of attention. Let's start with the fact that creating cosmetics, Selena set herself a big goal: to dispel the myths about beauty. Everyone is unique in their own way, and makeup is needed in order to emphasize your individual features – this is the main concept of the Rare Beauty brand.

In the assortment of the brand you can find everything you need to create a classic make-up: foundation, concealer, blush, lipstick. All products are packaged in cute cream-colored packages that instantly evoke pleasant emotions. The names of the products are no less interesting: for example, Selena gave the primer the name Always an Optimist (“Optimist for life"), and the blush was nicknamed Stay Vulnerable (“Stay vulnerable” ‎).

An important point: one percent of the sale of all Rare Beauty products is transferred to the Rare Impact Foundation, whose activities are aimed at increasing the availability of psychological help. 

Kylie Jenner

The history of the brand began when the youngest of the Kardashian sisters was only 17 years old – at this age she was accused of abusing lip fillers. Kylie just laughed and replied that she achieves this effect with makeup. A few months later, she already released the first collection of nude lipsticks and pencils, which made a splash in the beauty industry! Just the other day, Kylie completely updated her makeup line – now the formulas have become as environmentally friendly and more resistant as possible. 

At the release of decorative cosmetics, the young businesswoman decided not to stop and after some time took up care. Kylie Skin is a separate sub-brand that includes three lines: for face, body and bath.

Rihanna

The case when the brand became so successful that everyone almost forgot who created it. Yes, when we talk about Fenty Beauty, first of all, we remember high-quality products, and only then Rihanna herself. 

The Barbados singer really put a lot of effort into creating personalized products (by the way, Fenty is Rihanna's real name). Before launching the brand, the star tested it on herself in various life situations for several years. 

“Makeup is supposed to be fun. It should never be a burden. And it should never look like a uniform. Feel free to try and take risks. Dare to try something new or different,” says Rihanna. 

Now the singer also releases a skin care line called Fenty Skin. The stylish purple bottles already have thousands of accolades online – Rihanna has proven that basic care can work too. 

Lady Gaga

Lady Gaga was inspired to create her beauty brand by her mother: “I remember watching my mother put on makeup every morning, basking in her own glory, to create a bold image of the hardworking woman that she was,” says singer. 

The brand's products turned out to be as outrageous as the stage image of the artist. If you're looking for flashy shimmery eyeshadow, lace tattoo eyeliner, or black glitter lipstick, check out Haus Laboratories. 

The brand actively promotes the idea of ​​inclusiveness based on self-love. This directly reflects the text of the post that the singer posted on her Instagram under one of the brand's images: “They say beauty is in the eye of the beholder. However, we at Haus Laboratories say that beauty is how you see yourself.”

Kim Kardashian

Kim Kardashian is still called the "queen of contouring" because of her famous selfies, in which the reality star showed the process of creating sculptural makeup without hesitation. Not surprisingly, KKW Beauty's first beauty product was a contouring kit, which sold out in a matter of hours.

Today, KKW Beauty is a reputable beauty brand with an impressive range that includes decorative cosmetics not only for the face, but also for the body, as well as fragrances and accessories. Kim's favorite nude range dominates the color palette for Kim's products — they even have skin-toned packaging.