The profession of video blogger (in the obsolete spelling – video blogger) appeared quite recently, in the early 2000s, when social networks began to actively develop on the Internet. The very word “blog” was created in 1999 by abbreviating the term “verblog”, meaning “onboard online magazine.” The first bloggers worked in text format, regularly posting their opinions on various events in cultural, political and social life, as if keeping a kind of diary accessible to everyone.

The founder of video blogging is the American Adam Contras, who posted a video message to friends and family on his text blog. In Russia, the first video blogs began to appear in 2008. This became a mass phenomenon only after the launch of the YouTube video hosting service, which allowed any user to shoot a video using his phone’s camera or camera and upload it to the Web for free. There are now about 6 billion hours of video viewed on YouTube every month.

Subject

You should start by deciding what you want to tell your future audience. A successful channel theme should meet three rules: it’s interesting for you, you know it, it’s interesting for other people. If you are far from Ayurveda and the principles of proper nutrition, then you are unlikely to be able to captivate your potential audience by devoting your channel to this topic, even though the topic of a healthy lifestyle is very popular now. Tell us about how to invest money wisely if you are well versed in the modern economy, or share your own life hacks in applying makeup if you are able to work wonders with the help of a cosmetic bag. And, of course, you should think in advance about whether your chosen topic will be of interest to the audience. It is profitable to do, for example, reviews of popular video games or movie premieres – this is always relevant,

If a specific topic does not come to mind, but you want to start shooting a video, then there is another effective way to attract the attention of the audience. Namely – to catch the information wave and “hyip” on the topic that everyone is discussing. And some bloggers are good at PR on public scandals or shocking news. However, you need to understand that if you choose this path, you will constantly have to delve into someone else’s dirty laundry or look for sensations just to keep your subscribers.

Who are video bloggers

The blogging profession has appeared quite recently, but in some 20 years it has become popular. At first, the authors limited themselves to creating texts, photographs, notes, which they shared with their subscribers. Later, with the opening of YouTube hosting, full-fledged videos appeared, revealing one or several topics.

Choosing such a job for himself, a person has to become at the same time a professional operator, TV host, sound engineer, screenwriter. Sometimes content is created by a group of artists, but in most cases, most of the work goes to a single author.

The most popular video bloggers in the world

Popularity around the world isn’t the only reason people start blogging. They are much more attracted by high earnings. The more subscribers you manage to collect, the better paid advertising on the channel. To date, the absolute top YouTube is headed by:

Emotional Swede PewDiePie, who plays popular video games and makes videos about his own travels in different cities. Today, its audience is estimated at 100 million subscribers.
Funny American guys Dude Perfect, showing different tricks. They are watched by almost 50 million people from all over the world.
Young Brazilian Whindersson Nunes Batista, specializing in the creation of comedy content, in which he acts not only as an actor, but also as a singer. His channel is watched by more than 38 million people.

The focus of the world’s leading YouTubers is fundamentally different. What unites them is the ability to entertain their viewers, giving them a good mood.

The most popular Russian-speaking video bloggers

Our popular bloggers are also focused on creating entertaining videos. The leading positions in terms of views are occupied by:

Cute cat SlivkiShow and its owner. On the channel you can find a huge number of useful life hacks, tips, educational materials. The video is watched by 16 million people.
Ukrainian EeOneGuy, better known as Ivangai. His let-plays, comedy sketches and animations are enjoyed by 15.4 million subscribers.
AdamThomasMoran and his entertainment show “+100500”. To date, 10.3 million people watch videos from the channel.

If someone can answer the question of how to become a blogger on YouTube, then these are the guys. They have been going to absolute leadership for more than one year and, despite high competition, manage to stay on the top lines of the rating.

Concise title and clear description

The choice of the name is also very important. After all, it is often on this basis that users decide whether to study the content or scroll further the search results. Remember: what you name your ship – so it will float. A too long or convoluted name will not work for creating a channel. Remember the names of popular brands – Apple, Tesla, Dior – they are simple and easy to remember. If you are planning to promote yourself, then you can call the channel by your name, and if you are betting on an interesting topic, focus on this. The channel description should also not contain unnecessary and unimportant information. Most often, a couple of sentences are enough to convey to viewers what they will see in your videos.

Theme for the future blog

The topic for your future blog should be chosen deliberately. You need to understand the material, have unique knowledge or, in the end, just be the best. In order to conquer the audience, you need to be not only interesting, but also useful.

Having looked at your blog once, a person should want to return, because only you can give him the necessary advice, help or inspire.

It is important to understand from the very beginning who the potential viewers of your channel are. Remember to analyze feedback, read and respond to comments, and treat your audience with love.

If you pay enough attention to your subscribers, ask their opinion, mention them in your videos, do not get tired of thanking them for their attention, run contests and interactions, the result will not be long in coming. The number and quality of subscribers will continue to grow.

How to make money on views

The main way many YouTubers make money is through the Google Adsense affiliate program. It is also the best way for beginners. The essence of her work is simple.

To find out, you need to find out how much YouTube pays per 1000 views:

Foreign traffic brings in about $ 0.7
Traffic from Ukraine – about $ 0.1
Traffic from Russia – approximately $ 0.2

How much do they earn in Russia

The sky-high incomes of Western bloggers raise the question: how much do ours, domestic ones, get?

Their earnings are approximately within the following limits:

3-24 thousand dollars a month. For example, how much Stillavin and Vakhidov get for test drives and car reviews.
3-25 thousand dollars a month. This is how much Valentin Petukhov gets. He posts Apple product reviews
1-8 thousand dollars a month. Droider has such an income. His channel publishes videos with reviews of gadgets on Android

A whole range of advantages:

Passive income. You don’t have to work all the time. Once the video is shot, it will work for you for a long time.
The ability to earn even without professional skills
Free work schedule
Relatively low competition

Action plan

Here’s a step-by-step action plan for becoming a blogger on Youtube – where to start and how to promote your channel:

Choose the topic in which you will work
Install the required programs
Come up with your image as an author
Learn to Optimize Your YouTube Videos Properly
Advertise
Get profit!

How much do they get

Nobody will tell you the exact number of a blogger’s earnings on YouTube, since this indicator has too many components. The main ones are:

YouTube affiliate program. When the owner of the account gains 4-5 thousand subscribers, he can send a request for cooperation. After its approval, video hosting will place commercials in front of video clips, taking into account the target audience. Depending on the reach of viewers and topics, they pay from 0.1 to 5 dollars per thousand views.
Advertising of goods and services directly in the plot. To search for advertisers, you can connect the channel to a special exchange, and product manufacturers will find the promoted bloggers themselves. Payment for mentioning or demonstration of the product in the video, branded clothing on the host, placement of links to sites. At the same time, advanced authors structure their video in such a way that the advertisement can be painlessly embedded into the body of the video.
Selling your own services and goods. For example, a blogger runs a channel dedicated to apartment renovation, while he also sells building materials and has a team of workers. Thus, YouTube helps him find customers.
Promotion of third-party channels. This way of making money is suitable for famous people who, for a certain fee, help to promote the work of a novice video blogger.

The most popular bloggers on Runet are Ivan Gai, Katya Klep, Yuri Mashtakov, Maxim Golopolosov, Stas Davydov. All of them have several million subscribers and just for views they earn hundreds of thousands of rubles a month plus revenues from advertising and additional services. Although these amounts are significantly inferior to the most famous foreign bloggers: Swede Felix Arvid Chelberg receives about 15 million dollars a year, American Roman Atwood – 8 million dollars, Canadian Lilly Singh – 7.5 million.

What it takes to become a YouTube blogger

The form of a blog, in which the medium of information is video, has long become popular all over the world, pushing aside the platforms for keeping online diaries in the LJ format that were familiar ten years ago. The author of the content is called a video blogger. Anyone can be a successful content maker who has a lot of free time, an initial budget and ideas for a creative approach to activities. He needs to create a channel, record high-quality videos and monetize them. But achieving the desired result is complicated by great competition and the variability of the audience’s attention: today a person is popular, tomorrow he is thoroughly forgotten.

As already noted, the first step in this field is choosing a topic. The author should not only be interested in any subject or genre, but also have a good understanding of it in order to provide people with the opportunity to subscribe and learn something new and interesting. The second, no less important stage is the choice and purchase of equipment for filming. Becoming a YouTube blogger is impossible without the right set of equipment. At first, it is enough to have the basic items: a camera or smartphone, a tripod, lighting, a memory card, a microphone for sound recording, a laptop or PC for editing. If you plan to start with professional filming right away, the costs will be much higher.

Today on the market there are a huge number of different cameras, lenses, eyelets and other items for creating high-quality videos. Starting with good quality recording right away can speed up your audience recruitment process.

Creation and design of a YouTube channel

After the preparatory stage has passed, the next step in order to become a blogger on YouTube from scratch is to start your own channel. It is quite easy to do this both from a computer and from a smartphone. You can get relevant information and a guide to action in the official help center, where, in addition to studying basic information, you can see answers to frequently asked questions.

First of all, you need to register with Google. After that, in the YouTube user interface, there will be an arrow-shaped icon in the upper right corner. In the window that opens, you will be prompted to create a channel. To differentiate its name from Google’s name, you need to associate it with a brand profile. The next step is registration. This stage is very important, as the corporate identity is formed here. According to marketers, if it is thoughtful and conceptually related to the topic of the project, the user will have a much better chance of standing out from competitors and thereby gaining popularity. To do this, you should adhere to simple rules:

All design elements must be in the same style.
The previews on each video should duplicate the main channel icon (this can be the original image, brand logo or author’s photo).
In the section “About the channel” it is necessary to make a description of the project, indicating its goals, mission, etc.

In addition to the design, the channel must contain high-quality content – this is the most important condition for becoming a cool blogger on YouTube. Videos must be high-resolution, have an original description, interesting content and the appropriate category in the “Playlists” section so that subscribers can quickly find the materials they are interested in.

Working with the audience

Anyone can start publishing a video. However, not everyone is destined to achieve at least some popularity. If the author does not offer the audience of the video hosting something interesting, taking into account their needs and without establishing contact, he is doomed to failure.

Conversely, a successful blogger on YouTube is the one who interacts correctly with subscribers from the very beginning (no matter how many there are: one hundred, one thousand, ten or one hundred thousand). To achieve this, you need to define your target audience. For example, for aspiring entrepreneurs, the question of business processes will be relevant, for young girls – fitness lessons, cooking, reviews of cosmetics, etc. Here, the main criteria for identifying the target audience is the channel statistics, namely, such data as age, gender, place of residence, interests, income level. An effective method of working with the audience is communication, answers to questions of interest to subscribers.

Best courses to study

Since the profession of a video blogger is still absent in the curricula of universities, and the demand from those who wish is quite large, the function of training such specialists was taken over by all kinds of courses and schools. Let’s dwell on some of them:

School of video bloggers “Let’s Laima” (Moscow) teaches everyone in full-time and online format. Three courses are offered: basic (from 0 to 1,000 supporters), advanced (more than 1,000 users), VIP (the ability to increase the number of subscribers to 100 thousand and more). Here they teach how to shoot and edit high-quality videos, confidently stay in front of the camera, promote their work to the top and earn money from them.
AIR Academy offers 8 specialized courses for content creators. Bloggers from 23 countries of the world are trained on them online. Every tenth student becomes one hundred thousand on YouTube. Skills of editing and presentation of material, channel optimization, rules of communication with viewers – here they will give useful information on a variety of topics to novice bloggers and pros.
Skillbox video blogger courses help you study different work formats, develop your own unique style. 35 hour video lessons on 7 modules will show you how to prepare for shooting, present an idea correctly, popularize the channel and monetize this popularity, overcome insecurity and find sponsors.
Video blogger courses at the St. Petersburg School of Television, which has branches in 37 Russian cities. Listeners will be taught how to develop a channel concept, create original content, attract subscribers and earn money. Cinematography and editing skills will also be helpful.
Coddy School offers video blogging courses for kids ages 9-15. Here they will tell you how to choose the right topic and determine the target audience, develop a channel design, come up with a script for a video and shoot it with high quality, decorate the set and work with light and sound.

Many well-known people on the Web believe that in order to acquire the necessary skills, it is enough to constantly watch other people’s videos on YouTube, as well as use educational materials that are in the public domain.

Where to get inspiration

After a few months of active blogging, a creative stupor can ensue. It will seem that there is nothing more to write about. And there are 2 reasons for this:

The euphoria has passed, and the blog has become a routine. This is normal.
There really is nothing to add on your topic. This is rare.

How to prevent stagnation:

Write about a topic you know and love.
Realize that every thought can be made content.

You will always have something to tell about your favorite things. I work remotely, go in for sports, communicate with like-minded people, so ideas always come to me.

Search for advertisers and publish a video

Making money from advertising for a video blogger is a big temptation. On the Russian-speaking Internet, the YouTube affiliate program brings little income. The main profit comes from cooperation with direct advertisers. Almost any channel with more than 100 thousand subscribers will be offered to advertise casinos, financial pyramids and other similar services.

Many bloggers work with thematic advertisers. If you have a fishing channel, then you should establish contacts with manufacturers of equipment for fishermen. Even at the stage of creating a channel, you can assume with whom you will collaborate in the future.

The most important thing is to become an expert (albeit not even the best) in your niche and add email for offers of commercial cooperation.

Partnership programs

You help sell someone else’s product, and you get paid a percentage of the deal for it.

Choose an affiliate program similar to your blog topic. Selling cosmetics on a fishing website is unlikely to be successful.

Popular affiliate products:

insurance;
plane and train tickets;
goods from Chinese sites (Aliexpress, Gearbest, Joom);
online courses;
hotel booking;
books.

If you write about travel, then insert links to travel agencies, tickets, hotels. Are you talking about self-development? Then why not recommend books from a specific online store.

You can contact directly the company whose product you want to promote. I advise you to go this way when there are enough subscribers.

You will earn as much as you get purchases and clicks. You get an unlimited source of passive income in your hands. You just need to be able to motivate visitors so that the account does not remain empty.

You can find out about the demand on the service “Word Selection” from Yandex. Let’s say you want to sell a Xiaomi fitness bracelet. But before doing this, it is important to know how much this item is in demand. Enter the name into the service, select the history of requests and see how often people wonder if the demand is seasonal, etc.

Now we decide in which article the link to the product will look natural. We do not take high-frequency requests, the competition is high. The topic “How to train properly at home” will do. We also run it through the service. If the numbers are fine, we write: “It’s easier to work out a bun after a breakdown when you know how many calories you burned in training. The counter of the Xiaomi fitness bracelet will help you find out. “

Selling your own goods.

A fairly common format. For example, you are a hand-made artist while giving advice on style and making accessories. It will be logical if you have your own online store, where visitors will be able to purchase goods, the manufacture of which you have demonstrated or described in text form.

Pre-rolls, mid-rolls and post-rolls.

We are talking about commercials inside the video. Respectively:

preroll – shown before;
midroll – in the middle;
post-roll – at the end.

Many people attach all three types of video, but if they are sufficiently thematic and related to your topic, they can interest visitors and not cause negativity and irritation. It’s best not to make them too long and add some interesting “chips” related to the mainstream of blogging.

Connecting contextual advertising

The most popular way to earn money for bloggers. Before the advent of ad blockers like AdBlock, it was a very good source of income.

You are not running a single ad. The visitor is shown what he is looking for on the Internet based on search queries. For example, I recently “googled” about a belly dance costume, and after that I was often shown banners with this product.

Branding

You place a picture or animation on the background, substrate of the blog. Sometimes the color scheme changes according to the corporate identity of the customer. They pay the most money for this, because such ads are impossible to miss.

Where to look for clients? Write to companies and suggest branding. Be sure to attach traffic information to your email. If you reach 3,000+ unique visitors per day, the advertiser will pay attention to you.

Integration.

Integration is a native ad that is embedded in the format. For example, you are a food blogger and want to offer your visitors new utensils that are much easier to work with in the kitchen. Promotional episodes are embedded in the main content, but can be really helpful. The main secret is not to advertise deliberately poor quality products, because this will cause negativity from your audience. But for advertising good thematic things, visitors will say “thank you”.

Promotion of your own services.

Another widespread way of earning money for those who can do something, but not so much “by hand” as in the form of services. Most often – designers, video animators, artists, editors. For example, an illustrator shows a master class on “how to draw a cat”, and then offers his services for drawing characters. Very often, services are offered by stylists, cosmetologists, make-up artists – up to online consultations for a relatively small amount compared to a face-to-face visit.

Link trading

Mentioning the site on other resources promotes it in the search. There are still people who are ready to pay decent money for a link.

The scheme is simple. You write about a set of exercises, add a link to fitness clothes, a nutritional consultant. Say that it is impossible to achieve muscle relief and weight loss without a special menu.

There is no need to lie. Use the formula: product need + target audience pain. Never miss.

An example of topic monetization:

how to choose a baby cot (link to a product or store);
how to travel with a baby (link to a portable crib);
which smartphone is better: Xiaomi or Huawei (link to Aliexpress);
how to speak French in 3 weeks (recommendation from a tutor or books).

Custom articles

Once upon a time, promotional blog articles were a good side job for me. I added my LJ to Blogun and received orders. They paid from 200 to 350 rubles. per post. I had 400 to 500 unique visitors daily. During the month, 3,000 – 7,000 rubles were recruited. If we talk about who pays, they are the owners of online stores, SEO specialists and all the people who need advertising.

How to promote your channel?

For a channel to become known, subscribers must know about it. Therefore, you need to promote the project. This can be done in several ways:

using advertising on other channels – for this you need to find popular sites and pay the owner for the space for the link;
using comments – in this case, they view thematic videos of other projects and leave a link to their page;
through large networks – providing links to clips to subscribers in other social networks;
selection of names for search engines – this will allow viewers to go to the channel from any search system.

If you do the promotion of the channel in different ways, you can achieve a better result.

Blogger personality

If you decide to become a famous blogger on YouTube, you need to work hard on yourself.

For example, if you are a shy and withdrawn person, it will be quite difficult for you to create projects with your participation. Record a small snippet on your smartphone and watch it.

Work on your diction. Your voice should sound confident and clear. Try different tongue twisters. Think of the announcers reading the news or watching your favorite blog.

You need to be confident in yourself and in what you say, then watching your videos will be much more enjoyable. A person with charisma is easily carried away.

However, everything is good in moderation.

Your demeanor in the frame, firstly, must correspond to the topic of the blog, and secondly, be sincere and disposed to yourself. It is important to remain yourself and look natural on the screen, then it will be easier for the person who has watched your videos to feel their content.

In no case do not read on a piece of paper, do not mumble or mumble!

Pay attention to your facial expressions. For example, you can stand in front of a mirror and portray basic emotions on your face. Surprise, joy, confusion … It will turn out to be quite an interesting experiment. Your blog needs to be emotionally colored, and the face is the main tool here.

Girls should think about make up and hairstyle. If you are going to be a public person, get ready. Your bruises under your eyes can be a topic of discussion.

Comments and answers to subscribers’ questions

The video blogger provides a service, that is, satisfies the demand of subscribers. It is very important to regularly answer questions, as well as leave your comments on the channels of colleagues. These are kind of small collaborations.

What you need for a video blog: tools

Initially, to shoot a video blog, you only need a PC, a basic camera, a tripod, light for a clear image, and again, if you conduct content with your personal presence, then decor items for the background, or even a video of some kind of site or a separate place.

First of all, of course, you need to buy a camera, but if there is no such opportunity yet, then you can shoot on your smartphone, just buy a selfie stick for convenience.

Also, light is also very important. There are, of course, special LED lamps for video shooting, with high-quality light, but, as a rule, initially there is not enough money to purchase them.

Therefore, a little life hack: try to shoot by the window or in a bright room, and also, you can turn on the flashlight on your phone and put a bottle of water on it. This will be a kind of lamp, since there is enough light from it, believe me.

And also, an equally important part in working with a camera is the image of the author himself. Agree, this is not SEO promotion from scratch, it is still very important how a person is dressed, who is, so to speak, the face of his blog. Nobody talks about expensive, branded clothes, but still, in a work suit, especially if it is a girl, without makeup, even basic, it is not worth taking pictures.

Equipment

It will be difficult for you to prepare a quality product if you do not pay attention to the technical details of the issue.

Equipment is needed to create a good picture. Even if your content is unique, high-quality and interesting, filmed with a bad camera, it will lose all its appeal. So it’s worth considering in advance what and how you will record your videos. A camcorder or a good camera is best.

To create a good blog on YouTube, not only the picture is important, but also the sound. It is best to buy a separate microphone, because often the equipment designed for shooting is completely unable to record high-quality sound, especially at a distance.

One of the easiest solutions is Windows Movie Maker. Most often, this unpretentious program is already on your computer, and it will not be difficult to use it. The interface is very friendly and will allow even beginners to edit and edit their clip.

More advanced solutions will be Adobe’s Premiere and Final Cut Pro (for Mac OS). In them you can create real masterpieces.

Think about lighting. To record a high-quality image, light is vital. If you learn to use this tool correctly, you can emphasize your facial features, make your notes clear, and create accents. At the very least, stock up on a couple of mobile lights, they will be your faithful helpers when creating a good blog on YouTube.

Clear picture

Image stabilization plays an important role in shooting any video. No matter how high-quality content you attract viewers, if the picture shakes, it will “rock” any viewer. Therefore, such equipment should not be neglected.

Beginning

Of course, if you have just started filming your blog, you can use a flat surface instead of a tripod, but this still does not always save you from shaking pictures, and often you will have to adjust by filming where there is a table or cabinet with shelves. If you have a small camera weighing up to 1.5-2 kg, then you can purchase an inexpensive DEXP WT-3130N tripod.

Advanced

For higher level shooting, not only tripods are used, but also monopods, as well as manual stabilizers, which reduce vibrations during video shooting. You can purchase a floating-head tripod to capture smooth camera movement, such as the inexpensive but good Velbon EX-53, will do the job well and can handle a camera weighing up to 4 kg. A monopod is essential for taking photos from the best angle and is suitable for action cameras or smartphones. There are both very simple options on the market and more professional ones.

Professional

To shoot high-quality video, heavy artillery is used, such as two- and three-axis stabilizers, shoulder rests, and steadicams. This is a truly professional technique that gives you a lot of possibilities when shooting.

How long does blogging take

How much time blogging will take you, I can’t say. I know people who spent 12 hours on their own project, and those who did everything in 4 hours.

Blogging requires incredible willpower. Instead of hanging out on social networks, watching a movie or lying down, you need to blog.

Never sit down at a computer without a clear plan of action. I noticed that when there is no goal, things do not move, and time is running out. Now I plan a new day in the evening in a notebook. Try it and see for yourself.

A blog will eat up as much time as you give. Thought “And I still have a day / hour. I will be in time “- the root of evil. Set aside 3-4 hours and promise to turn off your computer even if the post is not finished.

Responsibilities at work

Now let’s talk about what bloggers do in their workplace. Modern technologies make it possible to upload video to the Web both from a personal computer or laptop, and from a smartphone immediately after shooting, anywhere where there is access to the Internet.

Among the main responsibilities of a video blogger are:

coming up with plots and shooting high-quality interesting videos;
periodic posting of their works on the Internet (at least 1-2 times a week) to maintain the interest of users;
work to promote and popularize your channel, including through other social networks, as well as through hashtags;
communication with subscribers (response to comments, likes and dislikes, suggestions and requests, answers to questions from viewers, meeting with them online or in real life);
search for sponsors and advertisers.

In addition, you can work on different sites, the world does not end on YouTube, although it is now the most promoted. Depending on the line of business, you can try yourself on popular foreign video hosting sites such as Instagram, Vimeo, Dailymotion, Twitch, Veon. There are also Russian resources worthy of attention: RuTube, Smotri, Yandex.Video.

Zest

Come up with your own thing that will distinguish you from others. Just imagine how many of these same beauty bloggers already exist. If you, like many others, simply talk about new cosmetics, you risk getting lost against the background of more interesting projects in this segment. You should have some kind of zest that will emphasize your uniqueness. Some bloggers even collaborate with designers and stylists to customize their style. But your feature may concern not only the appearance, but also the musical or graphic design of the video sequence. Come up with an original intro, musical insert, an interesting greeting, or an unusual video structure. But you need to be careful with music: many compositions are protected by copyright, so choose those which are freely available. YouTube is actively fighting the illegal use of other people’s music. Videos of bloggers who remain deaf to these prohibitions are removed from the video hosting.

Technical Issues

It will not be an exaggeration to say that it is much more important how the video was filmed than the type of technique with which it was filmed. Despite the presence of a number of technical snobs among vloggers, by and large the plots are filmed on any device capable of recording video. After all, what is a vlog? This is primarily a story about something, and not an attempt to show off a new camera. For the viewer, the usefulness of the channel is more important than the names of the technique with which it was created. Video is shot using built-in and separate web cameras, on the front camera of a smartphone, on a digital camera or modern high-tech gadgets.

Reasonable video editing is much more important. If it is possible to cut out all unnecessary sounds, hitch, repetitions and moments of uncertainty, then the video becomes not only shorter, but more dynamic and of better quality. Processing can be carried out in almost any video editor, up to the simplest Windows Movie Maker for linear editing. If you have at least minimal preparation for shooting, then not as many edits will be required as it seems.

Script and duration of videos

Professional bloggers prepare a script even for two-minute videos. Some describe the plan in seconds: which frames, and in what sequence, should appear. This thoughtful approach is also useful for you if you want to create an interesting channel with high-quality content. There is no consensus about timing. Previously, it was believed that the ideal video length was 3 minutes, but now many bloggers often shoot videos, which on average last 10-15 minutes. This is the average timing of videos posted on her channel TheKateClapp (over 6 million subscribers) by Ekaterina Trofimova, better known as blogger Katya Klep. Entertainment videos and answers to questions from viewers last a little over 5 minutes, and vlogs (video diaries) and broadcasts sometimes exceed 20 or even 30 minutes.

How to build a career

The career success of a video blogger is measured not so much in the money earned as in the number of subscribers. This figure confirms the professionalism of the author and his relevance among a wide range of Internet users.

Here are some tips from experts on how to succeed in this field:

choose the type of content and topic that interests you and follow it;
be competent in the chosen topic;
come up with a simple, easy-to-remember name that is convenient to find through a search engine;
regularly shoot and post new videos on the selected video hosting and duplicate them on your accounts in other social networks;
carefully prescribe the plot scripts, not too stretching the timing;
pay attention to the quality of the recording (sound, lighting), for this you will have to spend money on a good camera;
communicate with subscribers, respond to justified criticism;
constantly develop by enrolling in courses of famous masters and communicating with other bloggers.

It must be remembered that only a few can become stars and really earn a lot. However, getting a stable income by carving your niche in any topic (photography, learning to play the guitar, caring for pets, advice to married couples, etc.) is quite real.

What to shoot and record audio for vlogging

And finally, we come to the topic of what to shoot and record sound for a video blog. We have already decided on what to shoot – a camera or a smartphone, a tablet is also suitable, but then it will be necessary to put it in the right place in advance so that there is an overview.

Now about sound recording. It is important here that in the video itself there is no interference and extraneous sound that interfere with the reproduction of the main one, especially if it is a voice.

Therefore, it is immediately recommended to buy at least some kind of microphone so that the voice is concentrated and understandable. This is how to promote a young site in Yandex – it greatly affects the prospects and rating of the channel.

What is the bottom line?

To become a blogger, you need at least a camera, microphone and a couple of lighting fixtures. But do not forget about a powerful computer that can handle heavy editing programs. Here the advice is simple: there is no need to immediately buy an expensive computer, although, of course, the higher the performance, the faster the content will be edited and released. And you cannot leave the field of vision for a long time – they will forget. When starting your blogging career, you should think about what specifically you want to do: become a streamer, lifestyle blogger, shoot a beauty blog or sketches. Based on this, you need to select equipment for filming. Start with inexpensive technology, and gradually upgrade to more professional options as your channel grows.

Sources used and useful links on the topic: https://edunews.ru/professii/obzor/tvorcheskie/videobloger.html https://www.marieclaire.ru/karera/kak-stat-uspeshnyim-youtube-blogerom-sovetyi-dlya -nachinayuschih / https://semantica.in/blog/videobloger.html https://artemmazur.ru/youtube/kak-stat-bloggerom-na-youtube-kogda-ya-polnyj-chajnik-v-etom-dele- poprobuem-razobratsya / http://7youtube.ru/promotion-and-optimization-yutuba/stat-populyarnym-bloggerom.html https://semantica.in/blog/chto-nuzhno-chtoby-stat-populyarnym-blogerom-na -youtube.html https://iklife.ru/dlya-novichka/kak-stat-blogerom-i-zarabatyvat-dengi.html https://richtalk.ru/biznes/biznes-v-internet/zarabotok-na-youtube / kak-stat-populyarnym-videoblogerom-na-youtube / https://hochu-v-biznes.ru/kak-stat-bloggerom/ https://pro-ytube.com/kak-stat-yutuberom.html https://ifish2.ru/kak-stat-bloggerom-na-youtube/ https://pro-promotion.ru/articles/videomarketing/videoblog-chto-eto-takoe-i-kak-s-nim-rabotat https://club.dns-shop.ru/blog/t-143-zerkalnyie-kameryi/20207-ya-u-mamyi-bloger-tehnika-dlya-godnogo-kontenta/ https://zen.yandex.ru/media/id/5ad0d08f48267772d9af7b76/chem-otlichaetsia-blog-ot-vloga-5ad434b69d5cb37e9865ea24

Post source: lastici.ru

How to become a blogger? Instructions and recommendations. How to Become a Popular Blogger and Make Money From It: Success Secrets + Complete Guide

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