The main purpose of a page made in a certain direction is to keep the attention of followers for a long time. This is precisely the task that bloggers pursue. A profile that stands out from the crowd is the key to attracting customers and a constant influx of new followers. Everyone can create a beautiful account. You don’t need to be a professional photographer to do this. The main thing is to learn how to correctly and beautifully organize your personal gallery.

How to keep Instagram interesting in lifestyle mode?

How to maintain a page on Instagram? Lifestyle is the most interesting and unpredictable format for maintaining your profile. This mode implies the publication of posts that highlight the main events of your life in real time. To make it interesting for subscribers, it is best to publish posts in a single, initially chosen stylistic concept – light or dark photographs, unified in their color design.

Choosing a theme

You need to start maintaining Instagram by choosing a topic. Your page is a kind of a thematic blog that will attract a specific target audience. Of course, you can write about everything in the world: about your hobbies, principles of life, events. But if you have not yet become a famous person, few people will be interested in looking at photos and reading about how your day went.

How to choose the right topic:

it should be of interest to you in order to regularly post beautiful photos and make catchy descriptions of them;
you need to understand it, preferably at the level of an expert, but at least an amateur with a sufficiently large baggage of knowledge and skills;
it should be interesting to other people.

You can choose one of these options:

cooking with beautiful photos of dishes and recipes;
life in the city for those who see the beauty around them, attending various events and institutions;
life in the countryside for connoisseurs of nature and adherents of a healthy lifestyle;
travel for those who travel a lot around the world or dream about it;
work, profession;
female tricks and secrets;
male character;
sport;
hobby;
beauty;
health;
psychology;
education and development of children;
the world of cinema;
poetry;
photography as an art form;
cars.

There are many more interesting things that can attract followers to your Instagram page. Try to make it so that when you look at your account it is immediately clear what it is about.

You can pin the topic and a small description in the “biography.” Emoji are used in this part of the profile to beautifully design, attract attention and share thoughts.

After you decide on the topic and write a little about yourself or the company, proceed to the choice of design.

Stages of development of a unified style

Some Instagram users still believe that a single style is a profile made up of very similar photos, necessarily made in the same color scheme. But in fact, the concept of a single style is much broader and more multifaceted. Here we will tell you how this concept gradually changed and transformed.

At first, when bloggers started working on the visual part of their profiles, everyone strove for a uniform profile, simplifying the picture in front of their eyes. Minimalism was in vogue.
Then simplification turned into a process of eliminating unnecessary colors from their ribbon. Instagram users were striving for minimalism, for creating a “single big photo” from their profile.
Now many have come to the conclusion that this method of designing a profile severely limits them – photographs need to be carefully selected and processed for a long time. Users began to look for other solutions and new interesting techniques for creating a unified style.
What will be next? Perhaps we will return to a varied tape, but with the correct basic processing. Bloggers are gradually developing their own unique handwriting in processing – today this is a new concept of a unified style.

Today, a single style is NOT the same, photographs can be combined with accents and stylistic techniques, but they do not need to be almost identical. The meaning of a harmonious profile picture is not to turn it into one big photo, but to tie a chain, create a story of events.

Many large bloggers say that a single style is no longer fashionable and not relevant. And all because they no longer work for their audience. Popular bloggers are turning into a brand, and they don’t need a single style to grab the attention of users. However, budding bloggers work to gain the attention of the audience and try to attract new subscribers with a beautiful profile.

How to start promoting on Instagram. Top Tips

Now you know where to start a blog on Instagram. It is not worth hoping for organic growth, the arrival of an audience from nowhere. You can’t do without promotion.

Where to start?

The unified style is the merging of the photo by means of something. For example, a preset, a filter, color repetition, a certain object (perceived as a chip), format (frames, rectangular, square photos).

Special applications will help you easily achieve a harmonious look of the page. Such software is very popular as it is an excellent tool for effective promotion. Such tricks are used by celebrities and everyone who wants to make personal content of high quality and aesthetic.

The program will help you beautifully design stories and posts in IG. You no longer have to spend hours “conjuring” over an image before adding it to the gallery. The downloaded software will eliminate the need to swap photos, delete, edit directly from the page. Now, these actions can be performed in a “draft”. The intuitive interface of the application allows you to plan your publications in advance. You can forget about the problem “publication falls out of the general topic”.

Mutual PR

If you have not a personal blog, but a store, you will surely be interested in the topic of how to start making money on Instagram. The first is successful and effective promotion. If you don’t have money for advertising, try to negotiate mutual PR. Find a popular blogger and agree that he will mention you in Stories or in a post, and you will mention him.

Note! However, in the case of a store, mutual PR does not always work. Bloggers want to either get money or goods for their services.

What to consider when choosing a blogger for mutual PR.

Factor	Description
User activity	It is easy to build an audience on Instagram, but often the promotion involves the presence of bots or inactive followers. Therefore, when negotiating mutual PR, make sure that the blogger’s audience is “live”, real, and involved. There are two ways to check this: ask the blogger to provide statistics on recent posts and stories; independently study posts – by calculating the ratio of the number of likes to the number of subscribers (should be at the level of 6 to 10%).
The audience	It is important to clearly know who the target audience of the promoted account is. Then it will be easier to understand whether the blogger’s audience is suitable, whether it will be interested in the advertised profile.
Discussion of conditions	It is important to discuss in as much detail as possible how the cooperation will be organized: how many publications; who prepares the materials – pictures, text; etc. It is advisable to ask if a mutual PR with another blogger is planned for this day. There is a risk that yours will simply be lost in the abundance of such advertising information.

Paid advertising

Often, a “young” blogger on Instagram doesn’t know where to start promoting. One of the options is paid advertising on pages with an audience of 3 to 10 thousand. First, it is inexpensive. Secondly, it allows you to get good results.

Advice! It is necessary to record the results of each such advertisement. This will allow you to get objective statistics and understand where the most users are coming from.

Manifestation of activity

Don’t know where to start selling on Instagram? Try to be as active as possible “on behalf of” the promoted page:

comment on the posts of top bloggers – make meaningful, thematic comments;
like it;
reply to comments under your posts;
actively subscribe to the accounts of your target audience.

All this will make you more visible. Surely, there are many users who will react to your actions, go to your profile, and then subscribe to your page.

Quality content

If you want to remember how to become a blogger and where to start on Instagram, the phrase “high-quality content” should constantly sound in your head.

How can a single profile style increase your customer base?

To illustrate why page design is so important, let’s imagine a hypothetical situation. You go to Insta, watch events on your page and come across likes from, say, a clothing store, or see its ad in the feed. It doesn’t matter where you stumbled upon the mention of the page, but it got you interested in something, and you decided to go. What will you pay attention to? First of all, on the avatar and bio. Then – on the number of subscribers.

But the fact that publications are not the first to catch the eye does not mean that they play absolutely no role. The header of the page gives users an idea of what they can find on it, and the posts finally convince them whether to subscribe or buy something. If they come across something of a collective farm, of low quality, and so on, they will think that this is the profile of a shop in the basement of a residential building, and this repels them from buying. When it comes to selling not goods, but advertising or services, finding your own style is even more important.

Blog on Instagram

In 2017, a new trend appeared on the social network: users are interested not only in photos, but also in texts. Themed blogs have appeared, in which they talk about proper nutrition, makeup, motivation, parenting, or just about your life. And judging by the number of subscribers on such accounts and interactions under publications, users are ready to consume not only visual content in contact, but also read texts, even long ones.

So wanting to start and run an Instagram blog might not be a bad idea. But first, how do you manage it? As with the account concept, a blog needs one as well. Define a list of topics you are writing about, label them in your profile header.

Subscribe to the pages of users whose content you like. Pay attention to how often they post, at what time they do it. How the audience is asked questions in posts, and what topics the audience is actively discussing.

Use consistent borders between posts

Sometimes borders are beautiful. They add “air” between posts. And they make the account breathe. Borders are ideal if you are photographing many different things in different colors. With them, such an account will look more solid.

It’s fun and encourages experimentation. However, it can be tempting to use many options in your account at once. Should not be doing that. Of course, in some cases it can work and look amazing. But rare.

The solution is simple: use only one border option across all your posts. Then the account will not look chaotic. On the contrary, it looks more professional and thoughtful.

Change the order of your posts

Don’t rush to post until you’re happy with the overall look of your Instagram. If you are using a grid, it will be easier to determine the correct sequence. So, if a tile model was chosen, then you will need to alternate images and quotes. It’s already easier.

Unless you’re using a specific mesh, your goal is a harmonious look. Balance.

To make your account visually balanced, you can alternate photos based on colors, backgrounds, or even theme. Many, for example, try not to place too similar images next to each other. They alternate them, creating a certain contrast between the posts. This also helps keep Instagram in balance.

Useful tools and applications

To create a beautiful Instagram, you can use the following software products:

If the app is for Android, then it is best to opt for Camly. This program helps to adjust brightness, contrast, and sharpening. This application is optimal for photo editing. The free version of this application has a huge number of filters.
Snapseed. When you need to process photos like in Photoshop, then in this case, you can download Snapseed. This software is perfect for processing RAW images.
PhotoDirector. This visual editor allows you to experiment with photos and discover a huge number of tools. It is he who is able to remove unnecessary objects, change the color of the photo and even cut out individual elements.
VSCO. The best program with a huge set of filters, containing also a basic photo editor.
Facetune is ideal for correcting imperfections and complexions. Also in this program there is a tool “Plastic”
Avatan. If a blogger needs to create his own special effects on photos, as well as superimpose photos on photos, then the Avatan application will come to the rescue. It works not only from a smartphone, but also from an open browser.

As a rule, high-quality photos are taken with a good phone, so you need the camera to have a high-quality resolution. Also, the camera must be properly cared for and wiped regularly to keep the pictures clear.

In addition to photo editors, there is also software that helps to perfectly process videos:

Adobe Premiere Clip is the ultimate video editing software. There is a version for both the Android and iOS system and the browser. Even on the mobile version, you can add sound, create special effects and perform other actions.
If the user needs to shoot a short video, then the Boomerate software will help. The video can be scrolled both forward and backward, apply certain effects, crop, etc.
Photo Editor InShot – video bearbeiten allows you to edit photos and videos and make collages out of them. With it, you can change the speed of the video, add different stickers, text and much more.

How to broadcast on Instagram

Any user can broadcast on Instagram. After the end, it will be available, like a story, for 24 hours.

To start the broadcast, go to the news feed, click on your avatar (just like when creating Stories). Select the option “Live” from the horizontal menu at the bottom. Now by clicking “Start” you will be able to stream live on Instagram.

How to attract an audience to live streaming?

Warn subscribers about the broadcast in advance: make an announcement in a post or in a story. Pick a time when your audience is online. To do this, analyze the social network account in Popsters. On the “Activity / Days of the Week” and “Activity / Time of Day” charts, you will find the most successful days and times for live broadcasts.

Wait until more audience gathers, do not jump to the main topic of the broadcast right away. But at the same time, you cannot lose the viewers who have already come: think in advance how you will take the waiting time. Tell stories on the topic of the broadcast or set up interactive: answer the questions of subscribers or, conversely, ask them about something.

How to make Instagram interesting with Stories

Stories are small sketches from videos or photos that are stored for 24 hours and then disappear. They show moments from the life of a project, a company or one of your own. Write down your reflections, walks, whatever. This format is very popular among advertisers.

How to run Instagram for business

Creating your own store on Instagram is one of the most popular ways to make money today. To make your store successful, you don’t have to be a famous blogger or a star, you just need to know how to properly run a business account on Instagram.

Switching to a business account

The first step is to switch to a business account. Your profile will look more solid, and most importantly, Instagram statistics will become available to you, which will greatly help you in analytics and account promotion.

Go to your profile settings, click on “Account” and select “Switch to a professional account”.

Then select “Business” and link your account to your Facebook page.

Decide which category your profile belongs to and include your contact details.

Online store on Instagram

Think about what exactly you want to sell on Instagram. See what is in demand on this social network, study user preferences, find the accounts of future competitors.

You can find your own unique idea or present a familiar product to users in a new way.

According to statistics, most of the purchases on Instagram are made by women. Therefore, the following categories of goods are in the highest demand on this social network:

Women’s clothing, accessories, jewelry

Children’s clothing and toys

Care and decorative cosmetics

Fitness products

Food, culinary supplies

Flowers, unusual gifts, gift boxes

Attraction of clients

Instagram is a visual social network where users react precisely to beautiful photos and stylishly designed profiles. Therefore, it is very important to maintain a beautiful Instagram account, paying great attention to the quality of photos and description of goods.

But of course, it’s not enough just to create an account and upload beautiful photos of your product to it. The most important thing is to attract customers and start selling.

To do this, you can use all available free and paid promotion methods:

Hashtags and geotags
Mass following and massliking
Mutual PR and flash mobs
Targeted advertising
Giveaways, sweepstakes and contests
Advertising from bloggers

Choice of software

Processing programs are built according to the same scheme. They differ in a set of functions that provide a comfortable work with Instagram. You need to choose an application that meets your individual needs.

Tiled concepts

Attention. These are complex execution techniques, they require the use of third-party applications, programs (for example, “Photoshop”) and imply taste in design. But the good news is that there are free and paid templates for these designs on the internet, but they are still for use in Photoshop.

Instagrid is an application that makes it easy to work in these areas.

Collage

When you implement this unified style on your Instagram, you will become a real magnet for a new audience. If the logic is built correctly, and the harmony is not lost, each element of the collage will take its place, complementing the overall story.

Such a profile will definitely be read by a new visitor. If we talk about commercial sites, then this is a good choice for an agency with expensive services, an SMM agency selling a blog, an information businessperson, a specialist.

Minuses:

– the layout and production are complex and time-consuming, should be laid out right away in order to preserve the overall concept
– when you upload the collage, the current subscribers will have a whole
mess in the feed – if the photo has a text component, it will lengthen the creation of the collage
– I’m not sure if you can pull this format from month to month

Puzzle or mosaic

A simpler version of a tiled design. Cut one photo into 9 or 12 pieces using instagrid, photoshop or any suitable photo editor.

The result can be informational, whole, or a combination.

If you are making a landing page on Instagram for commercial traffic and do not plan to actively maintain it, this is a good option. This is also called insta landing.

Base selection

Start by choosing the tone of your account. Remember, your gamut will reflect the underlying emotion, so be guided by the planned mood of the profile.

We choose a suitable color (or several).
We repeat the shades in each next photo (objects, background, filters)
You are gorgeous

Color combinations can be selected depending on the niche

If your brand already has corporate colors, use them in the design.
Or choose the ones that better reflect the essence of the strategy being implemented, the mood and are perceived by the audience.

Mood and tone

A uniform tone and emotion can be set by general filter settings when processing photos.

Brightness and contrast or air and weightlessness

We sow goodness and comfort – keep air and warmth.
We are strict and important – sign for minimalism and reduced saturation
Harsh and aggressive – contrasts and bright colors

To classify content into groups into groups, publish three photos in the same scale, the other three in a closely related one – it will be easier for the viewer to perceive.

Tips for Beginners

If you are just thinking about how to start filling your page on a social network, leave doubts and start making publications. Don’t worry about not getting the perfect profile right off the bat. Work on it regularly and take a few shots every day so you can pick the best ones. Gradually, you will come to your own special style and attract subscribers.

Here’s what I can advise you:

make the first note as soon as possible, and after it, without delay, the second one, post a photo and do Stories every 1 – 3 days no matter what;
do not try to think through everything to the smallest detail and do not lament that everything is not as perfect as you would like, do it as well as you can now;
learn to take high-quality pictures and videos, practice every day, study the literature;
master the work with programs for processing photographs;
make a publication plan and prepare several pictures in advance to fill your profile every day;
start with short image captions, gradually developing your ability to write well;
one profile entry should convey one thought;
learn how to use hashtags and geolocation, this will greatly help in promoting your account;
Find some interesting Instagram pages for yourself that will inspire and set an example of how to design and sign posts. For example, I like the account of the publishing house “MYTH”. Here are high-quality photos, meaningful captions and work with the audience;
have fun blogging, and if you feel tired, take a short break.

Only constant work on yourself and your page will help you become a successful blogger, find your niche and attract a large number of subscribers. If you want to promote your page on Instagram, a competitor analysis can help you, which can be done using the Popsters service.

Color scheme and uniform style of publications

Often the subject determines the primary colors and “mood” of photographs. For example, if your page is about village life, then the predominant colors will be green, brown, beige.

If the page is dedicated to esotericism and magic, then the color scheme looks like this: blue, black, white, gray, purple.

Advantages of a single-style profile:

it is remembered by visitors, as it differs from all other accounts;
it is immediately clear what topic it is devoted to;
predominant colors create a certain mood.

If you want to stand out from the background of other users, try to think over the style of the page, some chips and features.

What colors to choose

If the theme does not impose any special requirements on publications, then you can choose the primary colors for your photos yourself. The main rule is that there should not be many of them. Here are the options for beneficial combinations:

pink, green, red;
blue, purple, blue, gray, white;
gray, sandy, brown;
monochrome gamma is rarely used, but it looks stylish.

If desired, images can be built on contrast or nuance. In the first case, colors that are opposite in the spectrum are combined, for example, yellow with purple, red with blue or green.

In the second case, the plots use shades of the same scale, no elements stand out too brightly. Filters that can be applied in the image editor allow you to achieve a uniform color scheme.

Ideas for profile decoration

Stylish publications are not only created by choosing the right color. Various techniques are used here:

alternation of images with objects, people and text;
continuation of the plot in different photos;

framework;

the same background;
custom sizes and shapes of images that can be created using special applications like Snapseed;

a special detail that wanders from one post to another, for example, a book, a flower, a guitar, a soft toy;
staggered arrangement of light and dark photos;
line selection. Posts in the profile are lined up 3 in a row clearly under each other. To grab the attention of your visitors, you can highlight the entries in the center. For example, there will be photos on the sides, and quotes in the center. Or around the edges of an image with a light background, and in the middle with a bright or dark background.

Special applications will help you to design your account beautifully:

Lightroom,
Snapseed,
A Color Story,
Afterlight,
VSCO Cam.

How to write posts on Instagram: 7 topics and 7 helpful tips

If you do not know how to learn how to write posts on Instagram, then first of all it is worth observing and learning from the stars who are aces in this matter. Pay attention to headlines, hashtags, calls to action.

How to write an Instagram post to be read? Consider the interests and lifestyle of your target audience first. How to write interesting posts on Instagram? An ideal publication carries a semantic load and an emotional component. It should give the reader a good mood, make him think about a topic or sanctify the news. If you don’t know where to start, here are some topical and interesting topics for your attention.

A blog post describing your daily route for a fun walk through the park or city labyrinths.
You can pose a question, discuss an idea that is interesting to you.
Talk about charity – there is a lot to tell.
What event can inspire you and motivate you to feats?
Tell us about your favorite film – sort out your favorite creation into quotes, or discuss 5 books on which 5 films have been made.
We talk about our own or others’ phobias – the topic is interesting, since every person is afraid of something.
Methods of dealing with depression – suggest your recipes, recommendations for a good mood.

For those who want to understand how to write posts on Instagram correctly, I offer some useful tips:

Use catchy headlines that grab your readers’ attention (it’s best to include facts, figures, provocative questions and arguments). The headline should explain what the photo is about in order to provoke the reciprocal emotions of your subscribers – jokes, likes, or heated discussions.
Despite the fact that the volume of the publication is about 2200 characters, the most important text should be centered at the beginning of your post (in the first 2-3 lines). In this case, hashtags and mentions should be placed at the very end.
Ask questions at the end of the post to stimulate people to talk.
Encourage people to share their experiences in the comments.
Encourage your followers to tag your friends. For example, “This sunny morning is amazing. Mark the people with whom you would like to share a cup of coffee. “
Include a call to action in the text (verbs that provoke your followers to take an action, and not just passively view the photo).
Limit the number of hashtags to photos (no more than 4). A post with a ton of hashtags looks spammy to those users who already follow you.

Social network rules and safety

Any service has its own characteristics and they must be taken into account so that you do not have to restore the profile. Therefore, when filling the page and attracting subscribers, be careful:

do not use other people’s materials, disregard for copyright is strictly punished by the administration of the social network;
do not publish texts that violate the laws and rules of decency;
do not abuse the wrapping of indicators;
show moderate activity on your own and other people’s pages;
the photo should not contain naked and almost undressed children and adults, such material can be removed by moderators.

To attract more people and protect your account from hacking, link it to your Facebook profile, valid email and phone, come up with a strong password.

Intermediate withdrawal

Now you know where to start on Instagram – creating a personal account is an important step on the path to success. Users, looking at the profile, will understand that they are a good blogger who pays attention to detail and is able to articulate thoughts clearly. They will have the most useful information about you, and they will immediately understand what you are doing.

How to keep Instagram beautifully in the same style: tips and tricks

How to maintain a beautiful Instagram profile? Your profile can periodically change its color scheme, adapting to the season and your mood. It should be done so that such changes are small chapters in a large novel.

You can create a profile in a uniform and harmonious style using the same filters of the photo editor. In addition, when editing images, try to apply the same contrasts and sharpness, brightness level, and so on.

You can keep Instagram in one style using the following techniques:

color consistency (for example, you can choose 2-3 primary colors that will appear in all images, or accentuate with 1 bright shade)
introduction of a character or object (for example, a funny toy, a cute pet, composed phrases from volumetric letters, etc.);
using the same filter for all photos;
a unique idea and a single frame format (for example, a selfie format, a frame in motion, an unusual angle);
uniform textual support of photos (It is important to take into account the format of posts, brand hashtags, visual design of the text).

Watch a useful video on how to beautifully process photos for Instagram:

5 tools to create a consistent style

Of course, you can just choose the same filter for all posts to keep your account in the same color and design. But this is too boring. Anyway, this is such a common feature that you risk getting lost in the crowd of those who prefer filters. Now let’s talk about the tools in which you can process images and bring them to a single style.

Canva. Not a bad tool with tons of free templates. I love the fact that there is both a mobile app and an online service. So, you can choose what is more convenient for you.
PicsArt. Another service that has gained its popularity due to its user-friendly interface and good functionality. Minus – maybe there are not so many Cyrillic fonts.
VSCO. Megapopular service. I will not talk about the abundance of filters and functionality – this is obvious. But there is also an opportunity to expand your capabilities for a fee.
StoryArt. The filters you can find here smell like coziness. I want to cover myself with a pastel blanket, drink cocoa and watch the rain outside the window.
Desygner. Designer is a memorial name for designers, but in this case it is not a meme, but a very serious competitor to the previous examples.

Conclusion

We examined the main ways to make your Instagram beautiful, interesting and popular. There are no clear requirements in the design of the profile. If you like your page, the number of subscribers increases, and you feel the interest of people, then you are doing everything right. Good luck, inspiration and active followers on Instagram.

Sources used and useful links on the topic: https://aflife.ru/socialnye-seti/instagram/kak-sdelat-instagram-v-odnom-stile https://misterrich.ru/kak-vesti-instagramm-chtoby-bylo -interesno-dlja-podpischikov / https://iklife.ru/socialnye-seti/instagram/kak-vesti-instagram-v-odnom-stile.html https://gruzdevv.ru/stati/edinyj-stil-v- instagram / https://dimani.ru/kak-nachat-vesti-instagram/ https://instaved.ru/kak-vesti-instagram-v-odnom-stile/ https://popsters.ru/blog/post/ 108 https://clubshuttle.ru/kak-vesti-instagram https://instaplus.me/blog/instagramming/ https://semantica.in/blog/kak-sdelat-interesnym-i-populyarnym-svoj-profil- v-instagrame.html https://gruzdevv.ru/stati/kak-vesti-instagram/ https://dekrass.ru/kak-vesti-instagram-v-odnom-stile/

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