How to find original brands on AliExpress. Chinese counterparts – a complete guide. How to search for brands on Aliexpress?

A replica is a one hundred percent copy of a well-known and expensive branded product. It is of excellent quality and is made from expensive materials. Often, a replica completely coincides in appearance and internal characteristics with the original clothing of a popular brand.

An ordinary person will not be able to visually distinguish a replica from the original. Only a professional can see the minimal differences.

The company producing the replica copies the logo, fittings, lining and base material from which things are made.

A replica is preferred by those people who want to own a thing from an eminent designer, but do not have the opportunity to pay a significant amount of money for a trademark. The cost of a replica is much lower than that of the original thing, because there is no need to invent something, you just need to copy the already existing model, which is popular.

A replica should not be compared with a fake, since the latter is made from a material of very low quality. In addition, it is very easy to identify a fake based on external signs.

Replicas are not positioned as originals; they are marketed as an expensive high-quality copy.

What are the differences between the replica and the original item

The replica can be distinguished from the original by two indicators:

Cost – if you buy an item from a well-known brand at a known low cost, then be prepared for the fact that at best it is a replica, and at worst a fake. It is worth carefully examining the purchased clothing option.
Lack of serial number and additional protection – the companies involved in the release of the replica try to copy the source code, while not deceiving the customers.

How replicas are produced

Large firms legally buy designs and samples of original clothing from eminent designers or well-known fashion houses. This is done at the end of the seasonal shows, when most of the presented models have already been sold out. In the process of acquiring the source code, they stipulate the material, colors, accessories and much more.

As you can see, a replica is a great opportunity to purchase quality branded clothing for a reasonable price.

Haute couture и ready-to-wear

When buying luxury items, customers pay not so much for the dress as for the quality of workmanship, high-class materials, as well as the name and long history of the brand.

Branded clothing is divided into two types: haute couture and pret-a-porter. Haute couture (“haute couture”) are works of art in the fashion industry. They are made by leading experts almost entirely by hand – in order for a thing to qualify for the title “haute couture”, at least 70% of manual labor must be invested in it. Models are created in a single copy for individual orders. Haute couture clothes are kept as a family heirloom, inherited, collected or sent to museums.

For more mass production, fashion houses create pret-a-porter clothes. It is sewn according to the designs of leading fashion designers and other employees of the fashion house. Pret-a-porter clothes are created in large quantities and sold in company stores and boutiques. At the same time, things retain the high quality that distinguishes brands from the mass market.

Pret-a-porter collections are the main source of income for designers and fashion houses. Their updates are monitored at Fashion Weeks, which are held in Paris, New York, Copenhagen, Moscow, Milan.

Christian Dior, Iris van Herpen and Givenchy suits at Spring 2020 Couture / Alessandro Lucioni

The pret-a-porter has an internal gradation. The models presented on the catwalks are considered luxury, they are sewn in several copies. They are not always suitable for daily wear. Elements of everyday wardrobe – jeans, sweaters, sportswear – as a rule, are simpler in execution and do not have a production limit. In addition, there are diffuse lines – variations of collections from well-known fashion houses, which differ in more affordable prices. For example, Prada launched the Miu Miu brand, Versace – Versus, Roberto Cavalli – Just Cavalli. They are often targeted at a young audience.

What is a replica

Replicas are mass-market products that are very similar to models from the collection of luxury brands. Manufacturers do not copy the entire product and do not try to deceive the buyer. Their goal is to borrow successful design solutions.

The price for replicas is lower due to the differences from the original and the use of more affordable materials. For example, precious stones, gold and other expensive metals can only be afforded by luxury brands. A replica can repeat a branded item with general motives, but differ in cut and details. Manufacturers will not forge the serial number of the original or reproduce the proprietary protection.

Mass market brands do not hide that they are inspired by luxury collections. And they can be understood: they follow the requirements of the so-called fast fashion. To remain in demand, they must follow the latest trends set by fashion houses.

Replicas can be found in many large mass-market chains such as Zara, Bershka, Mango, Pull & Bear. They are also sold by some Chinese manufacturers on AliExpress, although the risk of running into a fake on this site is higher.

Replicas can be treated in different ways. On the one hand, thanks to them, people with an average income can buy trendy things without selling a kidney. On the other hand, the unique design of fashion houses is depreciated for luxury consumers. In addition, if the borrowing turns out to be too significant, the company may be accused of copyright infringement.

In 2017, Gucci sued Forever 21 for copying the famous blue-red and green-red stripes. And already in 2019, Versace was at the center of the scandal. The American mass-market company Fashion Nova has repeated the famous Jennifer Lopez dress, which looks too much like the original. As a result, the fashion house accused the brand of copyright infringement.

Collaborations of luxury brands and mass market become a compromise. H&M, Uniqlo, Topshop and other companies periodically turn to big fashion houses for cooperation and release capsule collections that are much cheaper than luxury products.

Three interesting collaborations will be released this spring. Uniqlo and Tokyo-based Abbush will launch a Disney-inspired clothing line. Dior and Nike will present a joint line of clothing and accessories, as well as Air Dior sneakers with inserts in the fashion house’s signature jacquard material. H&M does not lag behind either. Their collaboration with Bollywood chief designer Sabyasachi Mukherji will go on sale on April 16.

What is fake

Counterfeits are created illegally behind the backs of brands and violate their copyrights. Manufacturers steal the idea of a model and try to reproduce it as quickly and cheaply as possible. Therefore, a week after the Gucci show in Milan, you can see the bag from the catwalk in the local market.

Unlike mass-market companies, which still create original models, albeit inspired by luxury trends, authors of fakes simply copy the brand’s works and sell them under the guise of real ones, but much cheaper.

Exactly the same thing will seem only at first glance. The first thing that gives out a fake is the wrong logo. To avoid getting caught in illegal copying, counterfeiters use fantasy. This is how Adidas turns into Abibas, Adi and Dadidas, Dolce & Gabbana into Docha & Gabanov. Nkai, Kalvim Kline and Fuma are from the same place.

To make the production as cheap as possible, synthetic fabrics are used in the manufacture instead of natural ones, colored plastic instead of metal, rhinestones and glass instead of crystals. Due to poor-quality tailoring, the thing often does not fit well, it is inconvenient to wear, and the test of washing turns out to be fatal. At the same time, every year counterfeit manufacturers are copying luxury brands better and better, and sometimes the original can be difficult to distinguish even upon close inspection.

How to proceed if you want to buy an original branded item

Buy things on the official websites and stores of the brand. You will not find the original Chanel bag in the subway passages or in the market. Branded clothing is sold only in brand stores, boutiques or official websites. If there is no access to these options in your city, you can resort to the services of buyers. These are specialists who buy branded items in the country of origin and transfer them to the customer. This way you can buy not only clothes from the new collection, but also those items that are not imported to Russia.

“I work with the Valentino brand. Each product of this brand has a unique label with a magnetic chip. Buyers have a special reader that recognizes where the item was made, who bought it, and even where it was bought. Such chips are now also sewn into bags, shoes and leather accessories. They are usually hidden inside the product “

Don’t expect to save a lot. A luxury item cannot cost a little more than a bag from the new collection of the mass market. Therefore, if you are offered a discount of 80%, it is very likely that they are trying to foist you on a fake.
Examine the details of the product. Many brands apply logos not only to the product itself, but also to fittings. This is usually neglected by counterfeit manufacturers. Make sure the brand name is spelled correctly. The difference can be as little as one letter or sign. The outline of the logo should be clear and even. View seams, stitches and other details. They must be sturdy and neatly sewn.
Request a Certificate of Authenticity. Contact a consultant in the store or on the website.
View the item’s barcode. It is applied to the label or to the seamy side of the garment closer to the neckline or belt. Pay attention to the first three digits on the sign. This is the manufacturer’s country code. Ideally, this should be the country code of the fashion house, for example, Italy or France. But for the economy of production, many brands are moving production to other countries. Therefore, the barcode may include the UK, Turkey, Indonesia, Vietnam. To verify the authenticity of the product, check in which countries the brand is located before purchasing.

How to legally buy branded items cheaper

For advice on this point, we turned to Ana Baturina. Now Anya is the editor-in-chief of InStyle magazine, in the past she is the editor of the Fashion section on SNC. She also loves to hunt for original luxury items and knows where to find them.

Anya recommends looking into outlets, online outlets, vintage stores, Avito, eBay, second-hand and swaps. Here are some nuances:

Outlets are best chosen in Europe or America. My favorite is The Mall near Florence. In America there is a cool practice of sample sale (sale of things that were used at fashion shows and presentations. – Ed. Note), and in Japan you can find brand second-hand shops where things are in perfect condition.
If you can’t travel looking for a suite, check out yoox.com. This is an online outlet, there are often discounts there. But do not forget about the customs limit of 200 euros for one purchase: if you collect more, you will have to pay 13% tax on the surplus.
Go to Vintage Voyage. The creator of this boutique, Alina Lysova, selects items from all over the world, bargains for rare items so that people sell their vintage tags and louivitons. Yes, prices bite, but there are sales.
Avito or swaps are only good if you know how to distinguish fakes. Still, the human soul is dark, and not all sellers are honest, especially with newbies.

What is a brand replica

A brand replica is a 100% copy of an expensive product, which is of high quality and is made of expensive materials. Visually and internally, it is fully consistent with the original. If we take two identical things, then an ordinary person will not be able to determine where the original is and where is the replica. This can only be done by professionals. The form, logo, lining, fittings and much more are copied in full.

Replicas are suitable for those who really want to have a thing from a famous designer, but at the same time they do not want to overpay several times just for the company’s brand. Replicas are an order of magnitude cheaper, since you do not need to invent anything new and you just need to copy the already existing original.

Most often, replicas are made for well-known brands. Today you can find replicas of expensive watches, sneakers, smartphones, etc. But do not confuse a replica with a fake or a copy, since they are made of very low-quality material and the fact that this or that thing is a fake can be determined visually and very quickly. Replicas, on the other hand, are never passed off as the original and are immediately positioned as a high-quality copy.

Counterfeits are sold everywhere, they are made of synthetic materials, colored plastic is used instead of metal, and rhinestones and glass are used instead of crystals. I do not have a dense set of packaging and documents. If you look, for example, in a bag that is a fake, you will notice that poor lining is used, the seams are of poor quality, and much more.

How to distinguish a replica from an original

Now we will analyze how to distinguish an original item from a replica. Below are the main signs that this is a replica, not the original.

Price. If you come across a thing that is very similar to the original of a well-known brand, but its price is an order of magnitude lower, then in front of you is either a replica or a fake.
There is no serial number and protection. Replica companies try to copy the source code, but they don’t have the goal of cheating consumers.

This is how replica production works. Large manufacturers legally purchase blueprints and patterns for original products from renowned designers. But this is done after the seasonal shows have passed and most of the collection has already been sold out. When buying drawings, material, colors, accessories and much more are discussed.

Who will notice the fake?

A fake imitates a premium item, but is made of low quality material, and the work looks questionable.

Such nuances are usually clearly visible: the seams are crooked, the accessories do not look new, the metal parts are not fastened with bolts, the stitches are of different sizes, but the whole thing makes a sad impression.

Of course, in this case, we are not even talking about any codes inherent in original products.

Turkish and Chinese companies are engaged in the production of handicrafts for well-known brands. Most often, such a product is sold in the markets, in small one-day shops and with sonorous signs “All for 55!”.

Whether it is worth spending money on such items, everyone decides for himself. However, one must understand that the quality of the goods not only absolutely does not correspond to the declared label, but also defiantly shouts: “I am a cheap fake!”.

Features of fakes

In addition to the appearance that immediately shows deception, fakes are often made from low-quality materials that are harmful to health. Leather inserts often replace PVC, metal and glass with plastic, instead of crystals, glued glass trinkets appear …

Fakes do not even pretend to repeat the characteristics of the original product, so they can emit a pungent chemical odor and simply be hazardous to health.

There is still such a moment. People who don’t follow the brand may simply not know what they are buying. I saw such a handbag in the local Slavia bag shop.

The bag is Chinese, and in front of my eyes two women of 40-45 years old were discussing: to buy or not to buy? Moreover, they clearly had no idea what the letters were on the lid and whose logo was on the lock.

I do not condemn ignorance. It seems to me unworthy to buy a fake as an adjustment to the possession of a well-known brand.

How to find copies of brands on Aliexpress?

Aliexpress is a huge marketplace with millions of different products from numerous sellers. Of course, by concluding a cooperation agreement with Aliexpress, they undertake not to put copies and fakes for sale, since this is, firstly, an elementary copyright infringement, and secondly, it is a criminal offense. Nevertheless, sellers manage to successfully sell non-original goods to people who can afford to buy only an analogue of a branded item from a Chinese manufacturer.

What tricks do they use? Everything is very simple – they slightly modify the name of the brand, shorten it or rearrange the letters, carefully work on the photo of the product in Photoshop (erase the corporate logos). Because of this, potential buyers very often cannot find the product they need. But there is a way out – it is enough to find a list of abbreviations of famous brands on Aliexpress, which are usually published on various Internet forums and in social networking communities.

We present a small list of the most popular queries in the list below:

There is another secret on how to search for copies of brands on Aliexpress. In the search box, enter its “Chinese name” and, next to it, in English, indicate what exactly you need. If you do not know English, you can use an online translator, but there is no other choice, it is pointless to enter a product in Russian, so you will not find the product you are looking for.

For example, you are looking for a copy of a Prada bag on Aliexpress. In this case, enter in the search box “Pra” (this is a modified abbreviation) and next to the word “bag”, which is translated from English as “bag”.

You will see a list of available products for this request. You choose the one that suits you best and carefully study its description on the card. This is a very important point, because an inexperienced user of the Aliexpress website can fall for an unscrupulous seller who will sell him a low-quality copy.

In order not to make a mistake when buying, look through the reviews about the seller, read about him on the forums, view the ratings. When looking at the photos of the product you are looking for (in our case, this is a replica of a Prada bag), be prepared for the fact that it will not have the brand name on it.

But in fact it is, you will see it upon receipt, if you make a purchase. If in the course of getting to know the product you have any doubts, then contact the seller so that he will send you additional photos, where the seams are clearly visible, the place where the label will be attached, and its appearance. After all, it often looks just awful and gives out the ornamental nature of the product.

How to find good quality copies of brands on Aliexpress?

Do not buy a too cheap copy of the brand on Aliexpress, since a too low price may indicate poor quality of the product. In fact, the best copies on Aliexpress shouldn’t cost less than a third of the original price.
Don’t ignore negative product reviews. After all, some sellers, unfortunately, are scammers who order positive comments on special resources, and among their large number, real reviews may go unnoticed.
If you buy clothes, be sure to check with the seller that the size specified in the description matches the real one. Very often, Chinese parameters do not correspond to European ones.

Secrets of the right search

First of all, we decide on the product. On Aliexpress it is worth looking for: a) replicas of clothes and shoes; b) jewelry and watches; c) accessories. It is these goods that are most widely represented and are of decent quality.

The success of your search depends on the correct query. There are 3 possible approaches here:

1 We enter the distorted brand name, for example, “Diezel” instead of “Diesel” or “Enciaga” instead of “Balensiaga.” Add the name of the required product in Russian or English to the brand.

2 Enter the real brand name. Oddly enough, sometimes this approach works, and “Aliexpress” offers a variety of sneakers with the characteristic three stripes on request “Adidas”, and on the request “Braccilaini” – recognizable bags at first sight.

3 We are looking for a specific category. If you are interested in replicas of Dolce / Gabbana fashion dresses, for example, try typing “italian dress” in the search bar. You can add the current year to find new items.

Since replicas of brands are sold in most cases by stores specializing in them, it is worth taking a look at the home page of the store in which you find the product you are interested in. The likelihood that you will find dozens of replicas of the same brand there is very high.

Checking goods

As a result of a successful search, a potential buyer is bombarded with dozens and even hundreds of offers. Those looking for brand replicas are primarily concerned with two questions:

– How much does the replica correspond to the original?

– what is its quality?

First of all, you should not look for the name of the brand in the photo: even if the thing is 100% identical to the original of the thing, it will either be overwritten or distorted. At the same time, the complete identity of the replica and the original is a relatively rare phenomenon. Replicas reproduce the most recognizable features of the original or copy a model with minor changes. For example, replica Braccilaini handbags may have different colors, individual applications, etc., and the brand name will be embroidered with errors.

If you have doubts about the accuracy of the reproduction of a branded item, you should compare the replica with the original by looking at the official website of the brand.

As for the quality of the replica, here, as in other cases, it is worth focusing on customer reviews (especially with a photo).

Price question

Replicas, of course, are cheaper than the originals, otherwise there is no point in buying them on Aliexpress, but does it always make sense to look for the cheapest product? In the case of branded items, yes, because all replicas of one brand are made at the same factory, but each seller sets up trade markups on his own behalf. To find the cheapest option, copy the full English name of the item you like and type it into the search. Or look for a similar item in competing stores

Looking for originals

Authentic brands on Ali are of two types: a) Chinese; b) European / Japanese with used things. If you are not interested in Chinese brands, try to search for originals in the TOP Brands section, or by typing a query like “refurbished Nokia”, “refurbished Samsung” and so on. In the latter case, sellers offer refurbished smartphones / iPhones, the quality of which no one can guarantee.

What brands are there in AliExpress

As you already know, some shops on AliExpress sell copies. This poses a big problem for customers looking for originals, how do you differentiate them from replicas? But before we dive into that, let’s take a look at the four categories of brands you can find on the platform.

Categories of AliExpress brands:

Famous Chinese Brands: Famous Chinese brands that don’t make copies or hide their logo. In this category, you can find brands like Xiaomi or Huawei, or watch brands like Megir and Shark.
Chinese White Label Brands: You can also find thousands of white label products that are unbranded or obscure. This does not mean that they are poor quality products, they simply do not use intermediary brands that put logos on them and sell them at higher prices. In this category, you can find all kinds of fashion accessories, technology, household items, etc.
Fake brands. There are many shops on AliExpress that sell copies of famous Western brands. You don’t have to worry about confusing them, sellers offer these items to people looking for exact replicas, so they are clear enough about it. In any case, AliExpress is working to get rid of such items, so every day there are fewer of them.
Original Brands: AliExpress also offers many original items from Western sellers. You can find products from brands like Nike or Converse. Depending on the brand, prices will be the same or much cheaper than what you find in your country of origin (Converse products can be found much cheaper on AliExpress).

How do I know which is the copy and which is the original?

Common sense. If you find a Nike Roshe for 25 €, you can be sure they are exact replicas. Louis Vuitton bag for 45 €? Yes, also an exact copy. Shopping on AliExpress is cheaper than other places, but don’t expect miracles.

Another thing to keep in mind is the icon that has recently appeared on AliExpress for identifying original products:

Items with this logo are guaranteed to be original by both the seller and AliExpress. In addition, they offer an additional guarantee.

If they turn out to be fake, AliExpress will back you up

Authenticity Guaranteed means that a product has been certified as original by AliExpress. If, for any reason, the seller provides you with a fake product, you will receive full information about your purchases. Plus, there is a chance that you might even get a fake product.

Anyway, don’t worry about it, AliExpress is pretty strict with its rules and stores try to quote the real price.

Finally, if you still have doubts about the authenticity of the product, simply contact the seller directly via live chat.

How to search for branded items on Aliexpress

Finding brands on Aliexpress is not a problem, there are enough such stores selling branded items.

In order to find them, most often, it is enough to enter the brand name in the Aliexpress search bar. Then, from the prompts, select the type of thing (shoes, jacket, pants, etc.) and press the “Enter” button or the “Search” icon

As you can see, there are no problems with how to search for brands on Aliexpress. Of course, not all brands are represented on the Aliexpress site, but it’s still worth looking. It won’t work.

Also, perhaps someone from your acquaintances has already bought an original item and will give you a link to a store or product. Or you can find a link to the seller on forums, in social networks, etc.

By the way. If you ordered the original product, and the seller sent you a copy – by providing evidence in the dispute and winning it, you will refund 200% of the cost of the product.

How to find copies of brands on Aliexpress

But if you want to purchase copies of brands on Aliexpress, you have to work hard to find them. The reason is that it is forbidden to sell replica brands on the Aliexpress website. Stores that violate this rule are ruthlessly blocked, or receive harsh punishment with various consequences.

So, if the search for original branded goods does not create problems for you, then if you want to find a replica on Aliexpress, you will be faced with the fact that there is no product as such.

Naturally, sellers go to various tricks in order to sell their goods and earn money:

they remove / erase or replace logos on product photos;
in the name and description of the product can shorten or modify its brand.

In this article, I will give some examples of how sellers in product names and descriptions can hide the brand name on Ali. Please note that this is an example and if it is valid at the time of publication of the article, then it is far from the fact that the specified example of the title will work the moment you read it.

You need to understand the essence of how you can search for copies of brands. And having understood the search principle, you will be able to search for the options you need.

When searching for a product, it is recommended to add to the search bar what kind of thing you are looking for to the proposed name of the company:

jeans – jeans;
shoes – shoes;
jacket – jacket;
T-shirt;
fur coat
etc

Write the name of the thing in English in the search bar, if you do not know the name of this or that word, use an online translator.

Examples of copy names of Aliexpress brands

Let’s take an example – how to find copies of brands on Aliexpress.

Let’s say we are looking for a copy of the famous brand Zara. We enter in the search line Aliexpress – zar, zars, ZAR – we do not get any results of interest to us. Trying the word ZA and we already get something.

Now we look at the results, be sure to read the reviews, look at the photos in the reviews.

As you can see, we came across a copy of a Zara blouse with a label.

If you are satisfied with the result found, you can proceed to the purchase.

How to search for copies of brands using mobile

In the Aliexpress application there is a function “Search by photo / By picture”.

Therefore, you can do the following:

go to a brand store and take a photo of the thing you like
or just open the site, find the thing you are interested in and take a photo from it;
open the Aliexpress mobile application, launch the image search function and wait for the search results;
when choosing a copy of a branded item, be sure to focus on reviews from other buyers.

Noticed – nothing complicated, having tried several options – you will definitely find something. You don’t have to chase the brand, you can buy an excellent replica and enjoy good quality for relatively little money.

Sources used and useful links on the topic: http://womenis.ru/chto-takoe-replika-v-odezhde/ https://101da.ru/chto-takoe-replika-v-odezhde-i-obuvi https: / /burninghut.ru/brendovaya-odezhda/ https://elgreloo.com/family/replika-brenda https://zen.yandex.com/media/stilistka/plohaia-poddelka-ili-priemlemaia-replika-kak-opredelit- i-otlichit-ot-originala-5e10b8f63f548700ad63c14e https://thewom.ru/poleznoe/kak-najti-kopii-na-aliekspress-brendy-na-aliekspress/ https://cashbacki.top/kak-iskat-brandy-na -aliexpress / https://AliexpressMega.ru/originalnye-brendy-na-aliexpress/ https://aliwka.com/poleznie-stati/brendy-na-aliexpress.html

Post source: lastici.ru