Rewarded Video – An ad for a video format that you can watch or skip. As a reward for viewing, users receive bonuses in the form of virtual currency, character updates, additional moves, and the like. The ad format is highly engaging.

Banner You are (banner) – the most common advertising format. A static horizontal banner is positioned at the top or bottom. The sizes differ: at the request of Google, they should be 300×250, 728×90, 320×50 or 468×60, for advertising in Yandex – 320×100 or 320×50, additionally it happens – 300×50.

Rich Interstitial is a full-screen ad that cannot be missed. It only appears for a few seconds. The usual size is 320×480. Not so long ago, a new option appeared – playable ads. This is the ad format in which the game is presented to the user.

Video Interstitial is a skippable, full-screen video ad.

Appodeal agency analyzed the global advertising market in mobile applications in 2017. Statistics for Russia were not collected separately. Our country was included in the Eastern Europe region along with 21 other countries, therefore, general data for the region are provided.

According to Appodeal, the Rewarded Video format brings the most revenue: in Android apps, the average CPM was $ 1.05, in iOS apps – $ 2.33.

Android

iOS

The spread in the cost of advertising by region is large. The highest income is earned by owners of applications with traffic from the United States, and the lowest – with traffic from Latin America or Eastern Europe.

Android

iOS

Before choosing, evaluate the advantages and disadvantages of different ad formats. Unmissable ads annoy users but generate the most revenue. Banners generate the least income. However, they are loyal to them and they do not affect the decrease in the retention rate. Also, banners are popular with advertisers due to their ease of production, so the banner advertising space will always be occupied.

How to increase the return on advertising

Study the audience of the mobile application: gender, age, profession, geography. These are important metrics for advertisers, which will be used to select display sites. User data can be collected using the Flurry and MixPanel services.

Collect data on the number of active users, so called DAU, WAU and MAU. For advertisers, these metrics are more important than downloads and customer retention rates.

Analyze ad formats to see if they are suitable for the application. For a content application, it is better to use native ads, and for a game application, it is better to use Rewarded Video. Determine if it is possible to start the selected format immediately. If, due to technical capabilities, the display of advertising is delayed, do not submit a request for such a format. Display rate will be low: ads have been loaded but not processed. Neither advertisers nor the ad network need this situation.

Add Rewarded Video format for shopping apps. It will bring additional income. For example, Rusty Lake studio uses hints for players when they cannot complete a level as bonuses. The player watches the advertisement and plays on until the next dead end. This allows the ad to be shown to the same user many times.

Try native ads. It is believed to be less annoying for users. In this case, native advertising is simply disguised as regular content, i.e. advertising is native not in content, but in design. According to the Mobyaffiliates service, the share of native advertising in mobile applications is growing by 2-3% per year and by 2020 should take 63% of the total advertising volume.

Set a limit when showing the same ad. Set price floor – the minimum price level for advertising in your application. Additionally, limit the frequency caps – the frequency of impressions. This will reduce the intrusiveness of ads and help mitigate user irritation.

Evaluate performance using ARPDAU, which is average revenue per daily active user. Divide ad revenue by the number of active users. Better to count separately for different ad formats and ad impressions in different countries. When calculating, do not take into account December and January, because there is a wide variation in traffic during these months. December is usually the highest yield in a year, January is the lowest.

Which ad networks to work with

The ad network should provide partners with regular advertisers and good income. Choose an ad network based on rating. In 2017, the following chains showed the highest rates of occupancy and revenue:

Android

Rewarded Video	Banner	Rich Interstitial	Video Interstitial
AppLovin	AdMob	AdMob	Unity Ads
Unity Ads	MyTarget	MyTarget	AppLovin
AdColony	Yandex	Yandex	AdColony
Tapjoy	Major Marketplace	Major Marketplace	Vungle
MyTarget	Inneractive Marketplace	Facebook AN	Major Marketplace
AdMob	Facebook AN	Inneractive Marketplace	InMobi
Vungle	AppLovin	StartApp	–
Major Marketplace	Smaato	AppLovin	–
Chart boost	InMobi	InMobi	–
IronSource	–	Chart boost	–
Facebook AN	–	Smaato	–

iOS

Rewarded Video	Banner	Rich Interstitial	Video Interstitial
AppLovin	AdMob	AdMob	AppLovin
AdColony	Major Marketplace	StartApp	Unity Ads
Unity Ads	Yandex	Major Marketplace	AdColony
IronSource	Inneractive Marketplace	Inneractive Marketplace	Vungle
Tapjoy	MyTarget	Yandex	Major Marketplace
Vungle	AppLovin	AppLovin	InMobi
AdMob	Facebook AN	MyTarget	–
Facebook AN	InMobi	Facebook AN	–
Chart boost	–	IronSource	–
Major Marketplace	–	InMobi	–
MyTarget	–	Chart boost	–

The work format is different. You can work with the ad network directly or through intermediaries:

SSP (Sell Side Platform) – technology platforms for the sale of advertising spaces;
Ad Exchange – advertising exchanges;
Ad Mediation – ad optimization services for working with many ad networks.

So how can you monetize mobile apps?

First, let's take the fact that your application falls into one of these categories as an axiom:

Free
Shareware (aka Freemium)
Paid

The free application, as the name implies, does not imply payment for its installation and use. There is no paid content in it.

Shareware application. By far the most popular type of application. You can download it and use the basic functions for free. But in order to access advanced features, game levels or local currency, you have to pay.

Paid apps require payment at the time of installation (unless they offer a free trial). But this does not mean that they cannot offer in-app purchases (those same additional purchases that are made directly within the application).

So, you know what applications are. Now let's think about how you can make money on them.

What kind of earnings can you expect

The App Store has released statistics on how much the developers of the applications presented to them earn. On average, income ranges from $ 1200 to $ 3900 per month. Very good money. But some products make millions of dollars. Here are the statistics for top apps in the US for 2014 (the number of installations and the amount of earnings per day are indicated):

Or you can go to the app store and see how much a particular paid app has earned. Why approximately? Because you will only see the amount for which users paid when installing it, and after all, the developers probably used other ways to monetize their offspring. For example, the game Hitman Sniper. The setup cost is only $ 0.98. But the number of installations is from 1 to 5 million, which means that this application brought its creators at least 1 million dollars.

It is not necessary to create applications specifically for users of smartphones and tablets. You can create a product for social media. A not very popular application brings about 30 thousand rubles a month. Those that are included in the TOP-20 generate from several hundred thousand rubles a month to 10 million for the creators. The game “Race on the Keyboards”, known a couple of years ago, developed in a few days, brought the developer from 500 thousand rubles a month.

You shouldn't get hung up on developing an application. Much more money can be earned through unique programs that can solve user problems or make their work easier. For example, the annual revenue of Autodesc, which produces such a well-known program as AutoCAD, exceeds $ 2 billion.

How can you make money?

In order to make money on your own product, it is necessary that it be interesting to potential users. The most popular are colorful and exciting games, entertainment applications, social networks, as well as products that have a number of unique functions and are unique, like AutoCAD or Photoshop.

Even the most seemingly crazy idea can take off and bring incredible income. For example, the musical social network Musical.ly, which allows users to record short videos accompanied by their favorite music tracks, lasting only a few seconds, has attracted more than 50 million users in just a year. There are many other applications that have little meaning, but have gained immense popularity nonetheless. Overlaying animated filters on selfies, the ability to speak in the voice of multi-heroes, “broken screen” – users like non-standard ideas. And therefore, creating something unique will allow you to make good money.

Andoroid Developer Salaries

A beginner developer (“junior”) may well receive about fifty thousand rubles a month. Those who have worked in the field for two years – “middles” – receive about fifty to one hundred thousand rubles a month (regions) and from ninety to one hundred and sixty thousand rubles a month in two capitals.

If we are talking about experienced specialists – “seniors” – they receive up to three hundred thousand rubles a month. The most experienced specialists – “team leads” – sometimes receive offers from employers with a salary of four hundred thousand rubles a month. This size is associated not only and not so much with the development itself, but also with the management of the development team.

Those Android developers who work as freelancers can expect an hourly pay ranging from RUB 1,500 to RUB 2,000 per hour (the average pay here is RUB 1,000 per hour).

Android developer knowledge and skills

Knowledge of Java and Kotlin programming language – the vast majority of mobile applications are developed on them.
Creation of mobile applications in the Android Studio package. This software is free, but it allows you to create a full-fledged application interface and program the logic of their operation.
Possession of the basics of the Android OS and knowledge of the principles of the structure of files.
Knowledge of the basics of object-oriented programming.
Working with libraries of frameworks and ready-made solutions.
Knowledge of Rest and Http protocols.
Possession of the link “CSS + HTML + XML).
Possession of development principles (code design, dividing text into files, naming variables and functions).
Using Git and GitHub version controllers.
Lots of related knowledge.

At the initial level, you can learn mobile development both yourself and by taking specialized courses. If you study with a good teacher, things will naturally go faster, and knowledge will be gained systematically. This will directly affect the quality of the written code and the ability to get a good job as quickly as possible.

Benefits:

The growing demand for the services of developers on Android, and the reason for this is the constant growth in the number of devices on this operating system and the expansion of the scope of its use.
High level of remuneration (more on this later).
The possibility of mastering the profession from scratch and the optionality of specialized education.
When applying for a job, knowledge is more important than a diploma.
The ability to work remotely in both domestic and foreign companies.
The ability to work on freelance and in general for yourself, when a specialist himself creates and makes monetization of his applications.
A unique opportunity to see the results of your work – a program running on a smartphone or other device.

Disadvantages:

Newbie developers have a harder time finding jobs than experienced developers.
The need to constantly learn and master new technology stacks in order to be in demand all the time. In principle, this is a very conditional disadvantage, which, from a certain angle, is an advantage of the profession.
Diligent work (like any other area of development), which leads to occupational diseases (which can be prevented by exercising).

Revenue from the sale of finished products

Most programmers make mobile applications for tablets and smartphones, including the iPad, on the Windows Phone platform.

Professionals receive the main profit through:

App Store, Google Play stores – 54%;
developer websites – 18%;
special projects – 12%;
content portals – 3%;
applications of mobile operators – 3%.

Many specialists consider their wages to be insufficient. Their average income is between $ 1200 and $ 3900 per month.

Earnings from 1 application is:

from $ 1 to $ 500 – 35%;
from $ 500 to $ 1000 – 14%;
from $ 1000 to $ 5000 – 13%.

Depending on the platform used, specialists receive salaries:

BlackBerry — $3855;
iOS — $3695;
Android — $

On average, it takes 3 months to develop an application for the iPhone and about $ 27 thousand. According to statistics, in-app purchases bring the highest income.

Paid apps come second, and in-app ads come third.

Mobile applications allow young projects to compete with sales luminaries in the market. If offline advertising requires substantial investments, then mobile applications are an economical option.

Thanks to such products, the user can find the desired product at any time, wherever he is. More recently, through application markets, marketplaces brought in up to $ 36.2 million in revenue. By 2020, this figure will grow to $ 71.2 billion, and in a couple of years it will be $ 180 billion.

Rating of mobile applications by profit growth:

The first place is taken by gaming and entertainment applications. This also includes paid videos ordered by the user.
In second place are online purchases, which are growing exponentially.
The final place is taken by non-profit work, chatting and corporate communication.

Free products generate revenue much faster, which is based on embedded ads.

67% of developers are targeting the consumer and 16% are targeting the enterprise market, they earn significantly higher revenues.

Comparative characteristics of the created products

An Android developer creates and improves mobile applications and software for e-books, game consoles and tablets. His work is designed for a wide range of consumers and a large target audience.

iOS developer creates software, games, interfaces for iPOD, iPAD, iPhone and Watch.

The main programming language is Swift.

It is easy to learn and error resistant, which allows you to build applications much faster.

OC iOS developers receive the most. Such products are much more expensive than Android software. They are created for wealthy people and sold through the App Store.

The average salary for a specialist ranges from $ 2600 to $ 4500 per month. The table shows the salaries of developers in the capital and regions:

	Moscow	Russia
RUB	USD	RUB	USD
Android	60 – 250	946 – 3940	40 – 200	630 – 3152
iOS	80 – 250	1261-3940	40 – 140	630 – 2206

Remuneration for professionals in Russia

Average developer salary depending on the platform they work on:

iOS – 117.26 RUB ($ 1844);
Android – 91,1 ($1436);
cross platforms – 93.14 ($ 1468);
station wagons – 110.15 ($ 1,736).

In the largest cities of Russia, specialists earn:

	Ordinary employees	Project managers
RUB	USD	RUB	USD
Moscow	140120	2208	171400	2701
St. Petersburg	110600	1743	142900	2252

Average salary in the regions of the country:

Murmansk region – 88 900 rubles. ($ 1401);
Omsk – 84800 ($ 1336);
Volgograd – 79,700 ($ 1256);
Kemerovo – 76,100 ($ 1199);
Moscow – 75,700 ($ 1193);
Sverdlovskaya – 65,900 ($ 1,039);
Sakhalin Territory – 52,200 ($ 823);
Krasnodar – 46800 ($ 738).

Developers with over 10 years of experience move to other areas of activity, become architects, engineers or managers.

The average age of a specialist is 27 – 28 years old.

The table shows the income of professionals at different levels:

	Junior	Middle	Senior
RUB	USD	RUB	USD	RUB	USD
iOS	53300	840	107800	1699	171400	2701
Android	42800	674	88900	1401	89400	1409
Cross platform.	43400	684	89400	1409	145300	2290
Wed value	48200	760	98350	1549	160600	2531

The following table shows developer profits for Q3 2018:

	iOS	Android
RUB	USD	RUB	USD
Minimum	70,000 – 148,000	1103 – 2332	88,000 – 142,000	1387 – 2238
Wed level	148,000 – 200,000	2332 – 3152	142,000 – 198,000	2238 – 3120
Maximum	200,000 – 275,000	3152 – 4334	198,000 – 315,000	3120 – 4964

Additional working conditions

The profits of the developers depend on the salary, the level of professionalism and the time spent on the creation of the product. Office work has its advantages. Employees work in cozy rooms, treat themselves to free coffee, biscuits and fruits. For work over 8 hours, they pay well.

Earnings of employees who are late in the office overtime:

often – 119,700 rubles. ($ 1886);
sometimes – 105,400 ($ 1661);
never – 104,800 ($ 1652).

Indexation of salaries is not charged, but once every six months – a year, the salary is increased depending on the experience and skills acquired. Employers offer salaries ranging from RUB 75,000 to RUB 270,000. ($ 1182 – 4255) and more.

For those who are not ready to move to a large city, freelancing remote work is suitable. You can make good money if you cooperate with a foreign company. Another way to generate income for mobile app developers is to open your own startup.

How to make money for developers

The easiest way is to start getting money for mobile apps for people who develop them. There are several effective ways for developers to make money.

Shop inside the game

Quite often, earning money on mobile games is carried out with the help of special game stores. With their help, players can buy various items for real money that improve the gaming experience. Most often, users are offered to purchase:

game currency;
inaccessible content;
changing the appearance of the game character;
weapon.

Also, in some games there is an opportunity to purchase downloadable content, with the help of which the functionality of the application is significantly expanded.

Additional Information! Depending on the features of the application, additional content can significantly change the game or simply add minor modifications.

Apps for making money without investment

I must say right away that I removed all the scams (birds, farms, etc.) and left the real games where you can earn without investment. And it turns out they all bring a penny. But they really exist!

PlaySpot

PlaySpot – gives a bonus to the account upon registration of 5000 coins ($ 5). Our goal is to download various mini-games on Google Play, in which we will be paid for the time spent in the game and for the levels.

The minimum withdrawal is $ 20, and to accumulate such an amount, you will have to kill 3-4 months. Therefore, if you are a fan of throwing the ball and solving puzzles, you may like it.

You can install: Android;
Withdrawal methods: PayPal, bank card, gifts;
Minimum withdrawal: $ 20;
Review rating: 4.4 out of 5.

Big Time

Big Time – we play a collection of games from BT and earn tickets that give an opportunity to win from $ 150 to $ 2,000 in the lottery. They can be accumulated and saved until the desired draw.

For those who do not believe in their luck, you can exchange tickets for money. Exchange rate: 1000 tickets = $ 0.1. By the way, the better you play, the more tickets you can earn (great move).

You can install: iOS, Android;
Withdrawal methods: PayPal;
Minimum withdrawal: $ 10;
Review rating: 4.4 out of 5.

Fiat Pay

Fiat Pay is a popular faucet for making money on your phone. They have released as many as 4 applications for Android, where you have to poke a button every 13 minutes to get money.

If you install all 4 programs, then the earnings will be 6 kopecks in 13 minutes. That is, about a ruble in 4 hours. It's terribly small, but I couldn't miss such a popular tap.

You can install: Android;
Withdrawal methods: Qiwi, Payeer, WebMoney, PayPal, AdvCash;
Minimum withdrawal: 2 rubles;

Choosing an application theme

Think carefully about the topic before developing. Of course, you can generate thousands of similar applications for 99 cents, counting on fools. But there won't be hits among these apps, and the work won't be fun. Here are some approaches to choosing a topic.

Unoccupied niches, new ideas

Create a unique application and implement an original idea. Think: what application is missing for you personally? And do it for yourself. You may not be alone. According to statistics, the most profitable applications are games. They account for 39% of downloads and 81% of all user spending

Share of games in the number of downloads and cash flow in the Android application market (in billions of dollars),

The easiest way is to make a logic game or puzzle, where there is no physics
and 3D graphics. Something simple but addictive. Take “Tetris” and “1024” – these are completely unique, but at the same time simple ideas. Think, maybe, you will get an insight. We have already written about creating Android applications.

Clone and upgrade

Coming up with something new is always a risk. It is much easier to clone an already successful program. There is nothing to be ashamed of, because your clone is able to become better than the original.

For example, the Durov brothers once cloned Facebook – and made VKontakte, even copying the color scheme. But technologically, the Russian clone is now in many ways better than the original. You too can succeed if you choose your cloning idea wisely.

I am a PRO mobile developer

Large-scale vocational training program with guaranteed employment. Webinars, live meetings, hackathons and challenges from real clients. You gain the skills to program and create apps for iPhone and Android, even if you have never done so before. You adopt the concentration of experience from strong developers and founders of your own companies – the teachers of our course.

Fashion trends

A good way to build an audience is to use HYIP. Just follow the current topics: what they say, what they are looking for on the Internet. And then adjust your options to suit the situation in order to capture a tidbit of the market. For example, Roskomnadzor started blocking Telegram – we are releasing a VPN proxy.

Registering the application in the directories

So, you've come up with a theme, learned programming and wrote your first Android app.

It's time to put it publicly. To get started, create a developer account on Google Play and register in other Android app directories.

Read the terms of use and pay the $ 25 registration fee. You can then publish and manage apps using the Play Console.

Sources used and useful links on the topic: https://geekbrains.ru/posts/mobile_app_ads https://vc.ru/flood/42511-monetizaciya-mobilnyh-prilozheniy-kak-prekratit-tratit-i-nachat-zarabatyvat https: //money-and-internet.com/156-sobstvennyy-soft.html https://SergeySmirnovBlog.ru/sposoby-zarabotka/android-razrabotchik.html http://skolko-poluchaet.ru/skolko-poluchayut/skolko- zarabatyvayut-razrabotchiki-mobilnyh-prilozhenij.html https://sps-sng.ru/internet/skolko-mozhno-zarabotat-s-pomoshhyu-igr-na-androide https://adbz.ru/igry-na-telefone- dlja-zarabotka / https://skillbox.ru/media/code/monetizatsiya_android_prilozheniy/

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