{"id":478816,"date":"2022-11-24T17:00:00","date_gmt":"2022-11-24T14:00:00","guid":{"rendered":"https:\/\/inform.com.de\/?p=478816"},"modified":"2022-10-19T14:45:08","modified_gmt":"2022-10-19T11:45:08","slug":"refillable-packaging-and-ethical-products-how-did-the-first-collection-of-zara-cosmetics-turn-out","status":"publish","type":"post","link":"https:\/\/inform.com.de\/en\/refillable-packaging-and-ethical-products-how-did-the-first-collection-of-zara-cosmetics-turn-out\/","title":{"rendered":"Refillable packaging and ethical products: how did the first collection of Zara cosmetics turn out"},"content":{"rendered":"\n

Today, sales of the first beauty collection of the Zara brand will start. Why is this launch remarkable for the supporters of conscious consumption and how does the brand want to instill in us a love for refills?<\/p>\n<\/p>\n

The Spanish brand Zara is the epitome of fast fashion. The very marketing concept of selling with the speed of demand came about thanks to its founder, Amancio Ortega. He came up with a two-week rule: no more than 14 days pass from the moment a designer's first sketch appears to the appearance of clothes on store shelves. Inditex (which also owns Bershka, Massimo Dutti and Pull & Bear) produces at least 12,000 clothing models a year. Therefore, Zara is considered the culprit of overconsumption: many buyers wear a thing only 2-3 times, and then it goes to the trash can. But the increased interest in conscious consumption and environmental issues has forced the brand to change the approach to running a fashion business – and the first collection of Zara cosmetics was a clear proof of this.\u00a0\u00a0<\/p>\n

New values\u00a0<\/h3>\n

Today, buyers are increasingly interested in the story behind their chosen item or jar of cream. Who made it? What materials and ingredients were used? Will it harm the planet when I use it for its intended purpose and want to get rid of it?\u00a0<\/p>\n

\"Refillable<\/a><\/p>\n

In 2017, Zara took the first step towards conscious consumption. Scraps that remained during production, the brand stopped sending to the landfill. They began to be processed, mixed with wood fiber and obtained from it refibre, from which clothes can be sewn again. Growth in tailoring has slowed down: millennials are actively interested in the environment and are more likely to pay for confidence in the future of humanity than for a second of shopping pleasure.\u00a0<\/p>\n

Seeing a new trend, Zara created a line of "things with a story" Join Life. Refibra, organic cotton and other eco-materials have become its main materials. By 2025, the brand will produce at least 30% of the total number of models according to the Join Life concept. It is also committed to ensure that the production of clothing produces zero emissions of chemicals into the atmosphere. Starting this spring, the same rule applies to a new line of cosmetics, which just went on sale around the world today.<\/p>\n

\"Refillable<\/a><\/p>\n

From capsule lipsticks to a line of eco-friendly cosmetics<\/h3>\n

A complete collection of Zara cosmetics has replaced the small lines of lipsticks that used to appear in stores from time to time. Top makeup artist Diane Kendal had a hand in its creation. She works with photographers Annie Leibovitz and Steven Meisel. Diane's arm makeup can be seen on the covers of Allure and Vogue. It took about a year to develop the collection. The result is products for the eyes, lips, cheekbones and face in 130 (!) Shades.<\/p>\n

\"Refillable<\/a><\/p>\n

What's in the composition? All in accordance with the rules of clean beauty. Pure formulas without questionable impurities and quality ingredients. None of the resulting products have been tested on animals. So, fans of ethical cosmetics will at least show interest in the launch.<\/p>\n

But the main feature of the collection is eco-friendly reusable containers in which all products are packed. Did you like the tool? Buy a refill on the website or in an offline store – and use your favorite shade further!<\/p>\n